Open Roles

SEO & Digital Strategist
Calgary, Alberta, Canada

  • Location: Calgary, Alberta
  • Type: Permanent
  • Job #17951

Our client is looking for a SEO & Digital Strategist
LOCATION: CALGARY

Our client, a leading Real Estate and Investment firm, seeks a talented SEO & Digital Strategist to join their team.  The ideal candidate will have a strong understanding of SEO and paid advertising management, with the ability to conduct keyword research, perform website audits, and develop backlink strategies. The role also involves creating and optimizing digital campaigns to support regional marketing initiatives, adjusting strategies to meet the needs of different demographics.

This position demands a solid understanding of SEO trends, digital advertising, and analytics.

WHAT WILL YOU DO?

SEO Activities

  • Undertake keyword research to identify the right people through targeting, bidding strategies, and ad copy.

  • Conduct website audits to identify potential issues and make plans to address for better search results.

  • Monitor backlinks and develop plans on how to get quality backlinks from  other websites.

  • Work with the content team to make sure website copy is relevant for search engines.

  • Staying on top of the latest SEO trends and changes to keep ahead of the game.

  • Collaborate with the team to make sure we’re meeting goals and deadlines.

Paid Ad Management

  • Manage and optimize paid ad campaigns across platforms (e.g., Google, META, YouTube, etc.), ensuring high ROI and key performance metrics.

  • Ensuring marketing campaign performance is positive and all campaigns run smoothly, efficiently and garner positive ROI..

  • Look at traffic and campaign data and provide insights to maximize effectiveness.

  • Creating targeted campaigns for regional initiatives, adapting to different demographics and market dynamics.

 

Analytics and Reporting

  • Monitor key performance indicators (KPIs), looking at website and campaign data, and making weekly and monthly reports.

  • Tracking ad budgets and making recommendations efficiencies.

  • Forecast marketing performance metrics 

  • Making sure data is accurate in our reporting software.

 

WHAT WILL YOU NEED?

• Diploma or bachelor’s degree in marketing or similar field but equivalent practical experience will be considered.

• 4+ years of experience in digital marketing, with a focus on SEO, paid ad management, and analytics.

• Proven experience with keyword research, website audits, backlink strategies, and campaign optimization.

• Proficient in digital marketing tools like Google Analytics, Google Ads, SEMrush, Ahrefs, and other analytics platforms for performance tracking, reporting, and optimizing campaigns.

• Demonstrated experience in managing and optimizing paid ad campaigns (e.g., Google Ads, META, etc.), including monitoring KPIs and adjusting strategies for improved performance.

• Experience working with CRM systems (e.g., Yardi) and other marketing automation platforms.

• In-depth knowledge of SEO trends, best practices, and algorithms, with a commitment to staying up to date on industry changes.

• Experience collaborating with content teams to optimize SEO copy and align with overall marketing strategies.

• Strong project management and collaboration skills, with the ability to manage multiple campaigns and work effectively with cross-functional teams to meet deadlines.

• Excellent communication skills, with the ability to report clearly and effectively to management and stakeholders.

• Results-driven with strong problem-solving and adaptability, able to navigate changing trends and market dynamics.

• Creative thinker, able to generate and implement innovative digital strategies to improve engagement and brand awareness.

• Knowledge of the real estate or property management industry is a plus.

 

WHAT WE OFFER

  • A culture driven by core values: dedication, honesty, teamwork, integrity, and adaptability.

  • Opportunities for personal and professional growth, and the chance to bring your authentic self to work.

  • A competitive package including benefits, GRSP matching, and bonuses.

 

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
Looking For Work?

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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