Marketing Communications Manager
North York, Ontario, Canada
Our client is a leading edge tech company looking for a Marketing Communications Manager to join their team. If you’re passionate about engaging audiences, generating leads, and collaborating with a fantastic team, this could be the perfect opportunity for you! If you have experience targeting government agencies in Canada and the U.S that’s a definite bonus!!
What You’ll Be Doing
Marketing Campaigns
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Plan, implement, and track paid and organic marketing campaigns across various channels (email, social media, associations, events, etc.) to generate leads and boost our brand’s visibility.
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Work closely with our internal teams to develop engaging campaigns that align with our sales strategy.
Email Marketing & Automation
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Craft and manage targeted email marketing strategies to nurture leads and keep our customers engaged.
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Use automation and segmentation in our CRM or marketing automation tools (like HubSpot) to track campaigns and analyze performance.
Social Media Strategy
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Manage our company’s social media presence, with a focus on LinkedIn to connect with our B2B audience, especially in government.
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Create awesome content, stay on top of social trends, and analyze metrics to improve our strategy.
Database Management
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Keep our contact database organized and ensure we’re targeting the right prospects and clients.
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Regularly clean up our data to make sure it’s accurate and use analytics to guide our campaign strategy.
Design & Visual Assets
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Put your design skills to use by creating visual materials (graphics, presentations, marketing materials, banners, web content, etc.).
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Ensure everything looks great and stays consistent with our brand.
Performance Tracking & Reporting
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Measure and analyze how our campaigns, social media, and website are doing (CTR, conversion rates, ROI, etc.).
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Prepare regular reports and suggest improvements.
What You’ll Need:
Education:
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Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field.
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3-5 years of experience in a B2B marketing communications role, ideally targeting government or municipal audiences.
Technical & Functional Expertise
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Proven experience managing paid/organic campaigns, Zoom webinars, and MS Office (Excel, PowerPoint).
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Familiarity with email marketing platforms and CRMs (e.g., HubSpot, Salesforce).
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Success in using LinkedIn for B2B lead generation and optimizing email marketing.
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Experience with graphic design tools (e.g., Adobe Creative Suite) to create high-quality visuals.
Soft Skills & Attributes
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Excellent written and verbal communication skills.
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Strong organizational and project management abilities to thrive in a fast-paced environment.
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An analytical mind to understand data and turn insights into action.
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A collaborative, solution-oriented approach; comfortable managing multiple projects.
Bonus Points
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Knowledge of government procurement or experience marketing to public sector audiences in Canada and the U.S.
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Bilingualism in English and French.
Why You’ll Love Working Here
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An opportunity to shape marketing strategies in a growing industry.
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A supportive team where your contributions make a real difference.
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Competitive compensation and a fun, positive work environment.