Senior Vice-President, Marketing, Communications & Investor Relations
Calgary, Alberta, Canada
Senior Vice President, Investment Marketing
Our client, an industry-leading investment firm specializing in alternative assets seeks a SVP, Investment Marketing to drive engagement with advisors, brokers, and institutional investors. With over $7 billion in assets under management across multi-family residential, self-storage, commercial real estate, and farmland, they focus on long-term, value-driven investing.
The Opportunity
As SVP, Investment Marketing, you will shape and execute marketing strategies that strengthen relationships with financial advisors, wealth managers, and institutional stakeholders. Reporting to the CMO you will develop investor materials, thought leadership content, and engagement strategies to support capital-raising initiatives. You will lead a marketing team of at least 7 that includes a strong VP, Marketing and in-house creative team to execute on marketing initiatives.
Key Responsibilities
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Develop and implement a comprehensive investor marketing strategy that enhances the firm’s reputation and engagement.
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Oversee creation of investor-focused materials, including reports, white papers, newsletters, and presentations.
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Build and manage relationships with financial advisors, wealth managers, and broker-dealers to drive product distribution.
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Translate complex financial insights into accessible content for investors and stakeholders.
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Position the firm as a thought leader through content marketing, industry conferences, and media relations.
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Strategize event marketing strategies for investor roadshows and industry events.
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Monitor market trends and competitor positioning to inform marketing strategies.
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Partner with capital-raising teams on campaigns that drive awareness and fundraising.
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Lead digital marketing initiatives, including web, social media, and paid campaigns.
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Collaborate with compliance to ensure all marketing materials comply with relevant financial regulations.
What You Bring
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10+ years of experience in investor relations, marketing, or capital markets within investments, asset management, REITs, or private equity.
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Deep knowledge of capital markets, private equity, REITs, and/or investments.
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Proven ability to develop and execute high-impact marketing strategies that drive engagement and capital commitments.
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Strong financial acumen and ability to translate investment concepts into clear messaging.
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Experience in digital marketing, content development, and thought leadership.
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Exceptional communication, presentation, and stakeholder management skills.
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Understanding of financial regulations and compliance in investor marketing.
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Bachelor’s degree in finance, business, or marketing; MBA or CFA is a plus.
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Strategic thinker with a collaborative and adaptable approach.
Join a high-growth investment firm that values strategic thinking, innovation, and hands-on investor engagement. Work alongside industry experts dedicated to delivering value to investors and partners. If you’re a seasoned marketing leader passionate about investments, apply today.