Open Roles

Director, Marketing Operations
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #17972

Job Title: Director of Strategic Marketing Operations
Location: Toronto (Hybrid)
Company: Financial 

About the Role:

Our well-established financial client is undergoing an exciting transformation, and we are seeking a Director of Strategic Marketing Operations to lead the charge in optimizing their marketing and creative services functions. This high-impact role will be responsible for driving operational excellence, implementing automation and AI-driven solutions, and reimagining the workflows within teams to create a high-performing, efficient marketing operation.

Reporting to the VP of Marketing, this role will oversee a team of seven direct reports and will be responsible for managing agency governance, workflow automation, and marketing technology adoption. The ideal candidate will have a proven track record in marketing operations transformation, experience managing large-scale creative workflows within a matrix organization, and strong leadership skills to guide the team through this period of change.

Key Responsibilities:

Marketing Operations & Workflow Optimization

  • Lead the transformation of marketing operations by implementing best practices, tools, and processes to streamline execution.

  • Develop and implement automated workflows to increase efficiency and improve turnaround times for marketing and creative services.

  • Introduce Generative AI tools to enable the creative and design teams to deliver high volumes of content faster without sacrificing quality.

  • Establish and refine processes for intake, prioritization, and resource allocation within marketing operations.

Technology & Innovation

  • Identify and integrate MarTech solutions to enhance marketing execution and performance.

  • Oversee the implementation of project management tools, AI-driven creative solutions, and digital asset management systems.

  • Partner with IT and vendors to ensure seamless technology adoption and user training.

Agency & Vendor Governance

  • Develop a governance framework for managing external agencies and vendors to ensure efficiency, compliance, and performance accountability.

  • Negotiate contracts, SLAs, and performance benchmarks to optimize agency partnerships.

  • Monitor budget allocation and cost efficiencies across agency engagements.

Team Leadership & Restructuring

  • Lead, mentor, and develop a team of seven direct reports across production and creative services.

  • Assess and restructure certain teams to improve workflow, collaboration, and output.

  • Drive a culture of innovation, accountability, and continuous improvement.

Performance Measurement & Reporting

  • Establish KPIs and success metrics to track marketing operational performance.

  • Present insights and data-driven recommendations to senior leadership.
    Implement reporting dashboards to improve visibility into marketing effectiveness and operational efficiencies.

Qualifications & Experience:

  • 10+ years of experience in marketing operations, project management, or marketing transformation roles, preferably within financial services or an established fintech. 

  • Experience leading large-scale marketing operations transformations with a focus on automation, AI, and workflow optimization.

  • Strong understanding of MarTech stacks, AI-powered content tools, and project management software (e.g., Workfront, Monday.com, Asana, Adobe Workfront, etc.).

  • Proven experience in leading and restructuring teams to improve efficiency and collaboration.

  • Deep expertise in agency/vendor governance and budget management.

  • Ability to influence and communicate effectively with executive leadership, cross-functional teams, and external partners.

  • Strong analytical skills with the ability to interpret complex data and translate insights into action.
  • ???????Familiarity with Agile and Lean methodologies is a plus.

We look forward to hearing from you!

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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