Open Roles

Director, Brand & Product Marketing
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #17997

Director, Brand & Product Marketing

Location: Toronto, ON (Hybrid or Remote)
Start Date: Immediate | Duration: 14 months

We’re on the hunt for a strategically minded marketing lead with a sharp eye for storytelling, a calm leadership style, and a natural command in a room. This is a rare opportunity to step into a pivotal interim leadership role overseeing end-to-end go-to-market strategies for a few major consumer products.

You’ll join a progressive, people-first organization known for its supportive culture, strong cross-functional partnerships, and a bias for smart, bold marketing moves.

Your Mission:

This isn’t your typical product marketing gig. While you’ll be tied to two flagship products, your focus will be less about specs and more about how our client shows up to the customer.

This means:

  • Developing clear, compelling messaging frameworks that resonate across lifecycle touchpoints (email, social, web, retail, paid media)

  • Crafting positioning that bridges the emotional with the practical — why this matters, what makes it different, and how this is communicated

  • Acting as the connective tissue between brand, creative, comms, product, and retail teams

  • Turning customer data and insights into action, in partnership with internal analysts

  • Orchestrating product storytelling for both new launches and iterative improvements

  • Aligning senior stakeholders around messaging strategies and launch plans

  • Driving work that’s as strategic as it is hands-on

What You Bring:

  • A polished presence — you can take a room, lead a conversation, and build instant credibility

  • A knack for shaping narratives that feel both smart and human

  • Experience owning messaging across multi-channel campaigns

  • A strong grasp of consumer-focused marketing (ideally in tech, wellness, retail, or CPG)

  • A comfort with cross-functional leadership — you know how to wrangle alignment without creating friction

  • Past work in agency or in-house creative teams is a major plus

Sound like your kind of challenge?
We’re looking for someone to step in, take the reins, and make a real impact — all while keeping the brand voice sharp, the team inspired, and the customer at the centre of it all. We look forward to hearing from you. 

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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