Conversion Copywriter
Vaughan, Ontario, Canada
We are looking for a Conversion Copywriter with DTC experience to join our new e-commerce client! They are a fast-growing company within the manufacturing space, looking to grow their marketing team with driven and dedicated people.
The Copywriter will be responsible for developing results-driven copy across various marketing channels including advertisements, email campaigns, social captions, landing pages and more. We are looking for someone who can be both executional as well as contribute to the overall content strategy.
Responsibilities:
- Write persuasive copy that drives traffic and conversions through paid social ads, display ads and PPC campaigns
- Develop engaging email marketing campaigns focusing on customer retention and lead nurturing
- Create product descriptions highlighting key benefits, features and selling points
- Support with the overall website copy that drive purchases and enhance the overall shopping experience; landing pages and promotional content
- Optimize content for SEO and conversion rate best practices, ensuring product pages and marketing materials are highly effective
- Conduct research to understand customers, competitors and e-commerce trends
- Edit and proofread content for accuracy, clarity and alignment with brand messaging
Qualification:
- Bachelor’s degree in Marketing, Communications, Journalism or a related field
- Proven experience as a copywriter focusing on conversions and direct response
- Ability to create impactful copy across various mediums; ad copy, email sequences, landing pages, social, product descriptions, etc.
- Experience with SEO best practices and writing for online sales platforms (i.e. Shopify, Amazon, WooCommerce)
This is a fully remote job in the GTA; Apply now for consideration!