Channel Marketing Specialist
Waterloo, Ontario, Canada
Position: Channel Marketing Specialist
Location: Remote (preferred: Colorado, Texas, Boston)
Type: 6-Month Contract (with possibility of extension)
Hours: Full-time (40 hours/week)
Travel: 1–2 times/month to US-based events
About the Role
We’re looking for a Channel Marketing Specialist to support a busy and collaborative marketing team focused on the SMB cybersecurity space, in partnership with a key multinational technology channel partner. This is a hands-on, executional role ideal for someone who thrives in fast-paced environments and knows how to deliver highly tactical marketing outputs while collaborating across teams.
This is a 6-month contract with the potential to extend. You’ll help manage campaigns and events that support partner-focused initiatives across North America, particularly in partnership with MSPs (Managed Service Providers).
Responsibilities
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Execute channel marketing campaigns targeted at MSPs in the SMB market
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Help coordinate and deliver co-branded campaigns, sales decks, email templates, and incentive programs
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Collaborate with sales, product marketing, and finance teams to execute events, track ROI, and manage vendor relationships
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Support event marketing: coordinate logistics for in-person events (approx. 25 over 6 months), virtual webinars, roadshows, and peer-to-peer sessions
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Track proof of execution and submit claims through their channel partner portal, adhering to MDF guidelines
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Ensure content is delivered to the Partner Portal and relevant channels
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Use tools like Salesforce, Trello, Marketo, and partner tools to track and manage performance
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Communicate regularly with cross-functional teams and external vendors to support campaign and event execution
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Provide updates and insights around campaign performance, channel engagement, and partner activity
Ideal Background
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Experience in channel or partner marketing
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Familiar with the MDF claims process and partner ecosystem
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Strong project management and coordination skills — can juggle events, campaigns, and communications simultaneously
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Comfortable using marketing and sales tools like Salesforce, Marketo, and Trello
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Detail-oriented and process-driven — you’ll need to follow strict co-op funding and claims guidelines
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Strong communicator and team player — this is a collaborative team where transparency, respect for process, and shared goals are key
Bonus Experience
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Background working with MSPs or in the cybersecurity industry
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Based near Broomfield, CO and open to working with the team in person a few days a week
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Previous experience organizing events and working with channel media publications
We look forward to hearing from you!