Communications and Content Specialist
Ottawa, Ontario, Canada
The Communications & Content Specialist will play a critical role in the strategic dissemination of knowledge within the association, ensuring that members, stakeholders, and the broader real property valuation community are informed, engaged, and well-supported. This individual will be responsible for planning, developing, and optimizing clear, compelling, and strategic content across multiple channels, including e-blasts, reports, web content, social media, and member communications.
Key Responsibilities
Strategic Content Development & Knowledge Dissemination:
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Research, write, edit, and proofread high-quality content, including articles, reports, whitepapers, and educational materials relevant to the real property valuation profession.
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Create and coordinate member-focused communications, including e-blasts, updates, and informational guides.
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Translate complex industry concepts into clear, engaging content suitable for diverse audiences including appraisers, policymakers, business leaders, and the public.
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Develop and maintain FAQs, fact sheets, and reference materials to support members and stakeholders.
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Collaborate with subject matter experts and the public affairs team to communicate advocacy-related content effectively.
Stakeholder Communications:
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Draft and coordinate organizational communications, including press releases, policy updates, and industry announcements.
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Ensure consistent and aligned messaging across departments, maintaining clarity in communications with members, regulators, and other stakeholders.
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Support the executive team with speeches, presentations, and op-eds.
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Act as the primary point of contact for member and stakeholder inquiries related to communication materials.
Event & Educational Communications:
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Support the development of marketing materials for webinars, conferences, and workshops.
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Prepare pre-event and post-event content, including summaries, key takeaways, and reports.
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Assist in crafting impactful speeches, talking points, and presentations for association leaders.
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Collaborate with external partners and the communications team to develop multimedia assets such as infographics, videos, and interactive content.
Editorial & Quality Control:
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Ensure editorial standards and brand voice consistency across all content by working closely with the communications team.
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Edit and proofread materials for clarity, engagement, and accessibility.
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Develop templates and best practices to streamline content creation and improve consistency in both internal and external communications.
Collaboration & Strategy:
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Align communications strategies with the association’s goals by collaborating with the executive team and cross-functional teams.
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Identify opportunities for proactive storytelling and thought leadership within the industry.
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Collect feedback from members and stakeholders to improve communication efforts continuously.
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Track and measure the effectiveness of communication strategies, providing insights for optimization.
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Work closely with the public affairs team to integrate advocacy messaging into content strategies and optimize digital content distribution.
Qualifications & Skills
Education & Experience:
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Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
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3+ years of experience in professional writing, communications, or content strategy, preferably within an association, regulatory body, or industry organization.
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Exceptional writing, editing, and proofreading skills with the ability to adapt tone and style for various platforms and audiences.
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Demonstrated ability to quickly grasp complex technical concepts.
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Experience managing communication channels, including digital, print, and in-person events.
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Familiarity with content management systems (e.g., WordPress), email marketing tools (e.g., Mailchimp), and social media platforms (e.g., Buffer).
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Strong project management and organizational skills with the ability to meet deadlines.
Preferred:
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Experience in the Canadian real estate, finance, or property valuation sector.
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Knowledge of French (bilingualism is an asset).
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Familiarity with regulatory and legislative communications.
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Experience using analytics tools (Google Analytics, social media insights) to evaluate communication effectiveness.
Skills & Competencies:
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Aligning communication strategies with the organization’s mission and goals.
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Capable of managing multiple projects and adjusting tone based on audience needs.
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Strong interpersonal skills for working with various stakeholders and subject matter experts.
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Ensuring accuracy and professionalism in all communications.
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Bringing fresh ideas to engage members and enhance knowledge dissemination.