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Account Based Marketing Manager
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #18233

Account-Based Marketing (ABM) Manager

We are seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute targeted B2B SaaS marketing programs that accelerate pipeline and directly support revenue goals.

This role is highly sales-aligned. You’ll partner closely with sales leadership and account teams to identify high-value accounts, shape strategies around buying committees, and launch full-funnel ABM programs that drive engagement, progression, and conversion. Success in this role will be measured not just in leads generated, but in pipeline influence, deal acceleration, and revenue impact.

What You’ll Do

  • Collaborate with sales to build account-level strategies, develop insights, and align ABM campaigns with priority accounts and revenue targets.

  • Design and execute integrated ABM programs (1:1, 1:Few, 1:Many) focused on pipeline acceleration and expansion.

  • Partner with account teams to deliver customized campaigns that address key buying committee pain points and leverage intent data.

  • Deploy a mix of tactics – paid media, personalized content, email, events, direct mail, and sales plays – to engage decision-makers and influencers across the buyer journey.

  • Enable sales with tailored messaging, plays, and follow-up strategies, ensuring tight alignment between marketing actions and sales execution.

  • Collaborate with marketing ops and channel leads to track engagement within target accounts and optimize campaigns in real time.

  • Build dashboards and reporting that clearly articulate ABM program impact on pipeline velocity, deal size, and revenue.

  • Run sales enablement sessions to brief GTM teams on campaign strategy, execution timelines, and next steps.

  • Continuously test, learn, and scale ABM best practices, applying creativity to stand out in competitive enterprise deals.

What We’re Looking For

  • 4+ years of B2B SaaS marketing experience, with at least 2 years focused on ABM or enterprise campaign strategy.

  • Proven success in aligning marketing with sales to drive measurable pipeline and revenue outcomes.

  • Strong understanding of complex B2B SaaS buying cycles and how to influence multi-stakeholder buying committees.

  • Hands-on experience with ABM platforms and intent tools (e.g., 6sense, Demandbase, Terminus) and CRM/automation platforms (Salesforce, Marketo, HubSpot).

  • Track record of launching multi-tiered ABM programs that accelerate pipeline at all stages (1:1, 1:Few, 1:Many).

  • Excellent communicator and collaborator who can influence cross-functional teams and work side-by-side with account executives.

  • Strong project management skills with tools like Asana, Wrike, Monday.com, or similar.

  • Analytical, data-driven mindset—comfortable using metrics to prove ROI and optimize campaigns for revenue impact.

  • Creative thinker who enjoys experimenting with new ABM plays and pushing the boundaries of traditional B2B marketing.

This role is ideal for a B2B SaaS marketer who thrives in a revenue-focused environment, works hand-in-hand with sales, and knows how to design ABM programs that turn target accounts into closed deals.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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