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Paid Media Strategist (ABM)
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #18234

Paid Search & Media Strategist (12-Month Contract)

We’re looking for a Paid Search & Media Strategist to drive global paid search and media strategy across our B2B SaaS client’s search engines (Google Ads, Bing), YouTube, and complementary channels including paid social, programmatic, and connected TV (CTV).

This 12-month leave coverage contract is a critical role in fueling inbound demand, accelerating pipeline, and supporting account-based marketing (ABM) plays across global regions, with a focus on the US market. 

As the search subject matter expert, you’ll own the strategy and execution of paid search campaigns while also contributing to broader full-funnel media programs. You’ll collaborate closely with content, design, regional marketing, and sales teams to deliver personalized, high-performing campaigns that connect with high-value accounts and deliver measurable revenue impact.

What You’ll Do

Paid Search Strategy & Execution

  • Own global paid search strategy across Google Ads, Bing, and YouTube.

  • Build and optimize keyword portfolios, ad copy, bidding strategies, and audience segmentation.

  • Develop test frameworks for ad creatives, extensions, landing pages, and bidding models.

  • Maximize ROI by aligning paid search efforts with regional and global pipeline goals.

Integrated Paid Media Campaigns

  • Support cross-channel campaigns with paid social, programmatic, and CTV as complementary layers to search.

  • Collaborate with content and design teams to produce targeted ad creatives tailored to specific personas, verticals, and geographies.

  • Optimize audience targeting and performance across platforms like LinkedIn Ads, DV360, Demandbase, and The Trade Desk.

ABM & Funnel Acceleration

  • Partner with the ABM team to activate account-based search and retargeting campaigns informed by intent data (e.g., 6sense, Demandbase).

  • Align search strategies with sales priorities, building campaigns that directly influence key accounts and buying committees.

  • Use retargeting and nurture strategies to accelerate high-intent prospects through the funnel.

Performance Optimization & Reporting

  • Monitor and report on search and media campaign performance (CTR, CPL, ROAS, pipeline influenced).

  • Build dashboards and surface actionable insights to improve keyword targeting, messaging, and lead quality.

  • Conduct regular A/B tests to optimize ads, landing pages, and conversion flows.

What We’re Looking For

  • 5+ years of paid search experience, ideally within a B2B SaaS environment.

  • Strong expertise managing Google Ads, Bing Ads, and YouTube campaigns at scale.

  • Experience integrating paid search with multi-channel campaigns (paid social, programmatic, CTV).

  • Familiarity with ABM strategies, intent-based targeting, and complex B2B buyer journeys.

  • Proficiency with analytics and marketing tools: Google Analytics, Looker Studio, Google Tag Manager, Salesforce, Marketo, HubSpot, 6sense, Demandbase, or Bombora.

  • Analytical mindset with proven ability to draw actionable insights from campaign performance.

  • Excellent cross-functional collaborator with experience working across content, design, sales, and analytics teams.

  • Highly proactive, organized, and able to manage multiple global campaigns simultaneously.

This is a unique opportunity for a paid search strategist with B2B SaaS and ABM experience to take ownership of global search strategy while contributing to broader demand generation and pipeline acceleration programs.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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