Open Roles

Digital Insights Specialist
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #18375

Digital Insights Specialist

Location: Toronto (Hybrid)
Type: Full-time
Work model: Flexible hybrid schedule

Who We Are

Our financial services client is seeking a Digital Insights Specialist to join their digital experience team full-time. You will play a critical role in continuously enhancing their martech capabilities by deploying solutions that improve performance, customer engagement, and business growth. This is a hands-on operational role, focused on driving sales outcomes, reducing redemptions, and strengthening brand awareness across digital platforms.

What You’ll Do

Key responsibilities include:

  • Digital performance analysis

  • Analyze campaign and digital experience performance across web, app, email/CRM, and paid/owned channels.

  • Surface insights that improve acquisition, engagement, retention, and overall digital effectiveness.

  • Tracking, tagging, and reporting

  • Build and maintain tracking plans, tags, and event frameworks to support accurate measurement.

  • Create dashboards, recurring reports, and visualizations for multiple teams and leadership groups.

  • Standardize reporting methods so performance can be monitored consistently across the organization.

  • Experimentation & experience optimization

  • Support A/B testing and personalization initiatives by defining success measures, analyzing results, and recommending next steps.

  • Identify UX/content opportunities through behavioral and funnel data.

  • Marketing technology enablement

  • Help manage and evolve the marketing technology stack (analytics, testing/personalization, audience tools, marketing automation, CRM/CDP, etc.).

  • Partner with internal teams to deploy solutions that improve customer experience and marketing efficiency.

  • Cross-functional partnership

  • Work closely with Marketing, Product, Technology, Analytics, and Governance teams.

  • Advise on automation and AI-enabled marketing initiatives as they emerge.

  • Industry & trend research

  • Stay current on digital trends, privacy and measurement standards, and martech best practices.

  • Bring relevant ideas forward to improve digital strategy and execution.

    Required Qualifications

    • Post-secondary degree in a related field (marketing, analytics, technology, business, or equivalent experience).

    • 2+ years experience in digital analytics, marketing performance, martech, or customer experience measurement.

    • Experience supporting tracking plans, dashboards, and multi-channel reporting.

    • Familiarity with Adobe Analytics and testing/personalization tools (e.g., Adobe Target or equivalent).

    • Strong understanding of digital journeys and how to optimize them (web usability, conversion flows, experimentation).

    • Bonus if you’ve worked with tools such as Salesforce, Snowflake, Marketo (or similar CRM/CDP/automation platforms), session-replay/VoC tools.

    The Skills You Bring

    • Ability to define program requirements and execute against them.

    • Strong data visualization and reporting experience (e.g., Tableau, Google Data Studio/Looker Studio).

    • Advanced Excel skills; SQL and Tableau familiarity are strong pluses.

    • Proven ability to evaluate marketing performance and make data-driven recommendations to improve process, infrastructure, and martech investment ROI.

    • Certifications in Adobe Analytics, Target, CDPs, or Audience Manager are assets.

    • Understanding of 1st-, 2nd-, and 3rd-party data ecosystems and how they inform marketing strategy.

    • Knowledge of SEO/SEM, personalization, targeting, segmentation, and full-funnel digital marketing.

    • Strong project management, testing, and operational rigor.

    • Current work authorization for Canada.

    Why Join

    • Flexible working arrangements (remote, hybrid, and in-office options).

    • Competitive compensation and retirement savings program.

    • Comprehensive health benefits starting day one, including mental health coverage.

    • Parental leave top-up and family-friendly policies.

    • Home office equipment support.

    • Generous time off and paid volunteer days.

    • Active employee resource groups and diversity initiatives.

    • Extensive professional development, training access, and tuition support.

    • A compassionate culture that prioritizes growth, inclusion, and well-being.

    If this sounds like the right next step, we’d love to hear from you – please apply with your resume and a brief note on your relevant digital insights and martech experience.

    • Contact Us.

    At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
    Open Roles

    Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

    Read more

    Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

    To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

    Read Less

    Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

    Read more

    Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

    To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

    Read Less

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