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Sr Marketing Manager
Scarborough, Ontario, Canada

  • Location: Scarborough, Ontario
  • Type: Contract Flat Fee
  • Job #18400

Senior Marketing Manager
Maternity Contract 12-18 months
Onsite 5 days/week East Toronto

We’re partnering with a global consumer products company to find a Senior Marketing Manager who can bring together strategic brand leadership, creative vision, and hands-on execution. This is a high-impact role for someone who thrives in a lean, fast-moving environment and enjoys owning the full brand and product marketing mix from strategy to in-market activation.

Reporting into the Canadian executive team, this role will shape how multiple established brands show up in the Canadian market, drive growth, and strengthen long-term brand equity.

What you’ll be responsible for:

Brand Strategy & Positioning

  • Own the overall brand strategy for a portfolio of established consumer brands in Canada.

  • Translate core brand platforms into compelling, differentiated messaging that resonates with consumers and drives action.

  • Develop annual and long-range brand and category plans aligned to business goals, financial targets, and market share growth.

  • Set priorities across brands and channels, ensuring marketing efforts are focused, cohesive, and future-facing.

Advertising & Communications

  • Lead the development and execution of integrated 360 marketing campaigns across traditional, digital, and retail.

  • Partner with internal teams and external agencies to deliver high-quality creative, messaging, and point-of-sale materials.

  • Ensure all marketing investments are delivering strong ROI, with disciplined budget management and performance tracking.

  • Align agencies, media partners, and suppliers around shared brand goals and performance expectations.

Retail & In-store Merchandising

  • Oversee the planning and execution of in-store marketing programs, including POS materials, selling tools, promotions, and retail training assets.

  • Lead in-store initiatives tied to national campaigns and new product launches.

  • Own merchandising budgets, expense controls, and compliance with internal audit requirements.

Product & Portfolio Leadership

  • Identify new product opportunities through consumer insights, sales feedback, retailer input, and market analysis.

  • Partner closely with product development teams to evaluate concepts, prioritize opportunities, and bring new products to market.

  • Shape product roadmaps, launch timelines, and go-to-market strategies.

  • Monitor competitive activity, inventory planning, and lifecycle management to maximize profitability and minimize risk.

Team Leadership & Cross-Functional Partnership

  • Lead and develop a team of direct and indirect reports, fostering growth, accountability, and collaboration.

  • Set clear priorities, goals, and resource plans for the marketing function.

  • Work closely with sales, product, operations, and senior leadership to ensure alignment and execution excellence.

  • Build strong relationships with external partners, retailers, and internal stakeholders.

What we’re looking for

  • Proven senior marketing leader with a min of 5-8+ years of experience in brand management, marketing strategy, and people leadership.

  • Strategic and hands-on, comfortable setting vision while rolling up your sleeves in a lean environment.

  • Strong communicator and collaborator who can influence across functions and levels.

  • Experienced in managing agencies, budgets, and complex projects with multiple stakeholders.

  • Consumer products or retail experience is a strong advantage.

  • Post-secondary education in Marketing or a related field (or equivalent experience).

  • Experience with tools such as Adobe Creative Suite, Microsoft Office, project management platforms, and business intelligence tools is an asset.

Why this role is exciting

  • High visibility and influence within the Canadian leadership team

  • Ownership over well-established and well respected brands
  • ???????A chance to lead and mentor a strong marketing team

Apply today and have the opportunity to step into an exciting role with this fantastic team!

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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