Open Roles

Senior Social Content Lead
New York, New York, United States

  • Location: New York, New York
  • Type: Permanent
  • Job #18410

Job Title: Senior Social Content Lead

Location: New York City (3 days/week in office)
Compensation: $100,000–$140,000 USD + benefits + equity
Type: Full-time
Company: Early-stage startup

Overview

Our client is an early-stage startup building a culturally relevant consumer brand, and we’re looking for a Senior Social Content Lead to own how they show up in the world.

This role is for someone who can think strategically, create relentlessly, and execute independently. You’ll be responsible for shaping their brand voice and storytelling across organic channels – especially TikTok and Instagram – while personally producing a high volume of content.

If you’re equal parts creator, strategist, and operator – and you’re excited by ambiguity, ownership, and momentum – this role is for you.

 

What You’ll Do

  • Own the content strategy and execution, with a primary focus on organic social

  • Create, edit, and publish content across TikTok and Instagram

  • Develop brand storytelling that feels smart, creative, and culturally aware

  • Experiment, test, and iterate quickly

  • Wear multiple hats as needed, including:

  • Writing copy

  • Managing social channels

  • Setting up email campaigns

  • Pitching and positioning products through content

  • Collaborate closely with founders and teammates to translate ideas into compelling content

    Content Focus & Strategy

    • Primary: Brand storytelling and organic content

    • Secondary: Performance-driven content (paid ads not required initially, but openness to learning is a plus)

    • Strong organic-first mindset is essential

    KPIs & How Success Is Measured

    • Engagement (comments, shares, saves, conversation)

    • Audience growth

    • Revenue influence

    • Cultural buzz and brand heat

    What We’re Looking For

    • A smart, endlessly creative thinker who understands storytelling, brand, and strategy

    • Someone who has worn many hats and is comfortable doing so

    • Strong taste, instincts, and judgment – not just execution skills

    • Comfortable with ambiguity and building as you go

    • Highly self-motivated, collaborative, and hands-on

    Location & Compensation

    • NYC-based role

    • 3 days per week in office

    • Salary range: $100,000–$140,000 USD, depending on experience

    If you’re excited about building a brand from the inside, shaping culture through content, and owning both the what and the how, we’d love to hear from you.

     

    —

    Artificial Intelligence (AI) Use

    At Creative Niche Inc. all hiring decisions are made by qualified recruitment professionals. Automated tools or AI-assisted systems are used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.
     

    Equal Opportunity & Experience

    Canadian experience is not required for consideration. Equivalent international experience is valued equally.

    • Contact Us.

    At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
    Open Roles

    Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

    Read more

    Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

    To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

    Read Less

    Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

    Read more

    Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

    To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

    Read Less

    Hestia | Developed by ThemeIsle