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Growth Product Marketing Manager
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #18582

Product Marketing Manager, Growth

We’re looking for a Product Marketing Manager, Growth to lead high-impact acquisition and engagement initiatives for a fast-growing startup client of ours. This role sits at the intersection of product marketing, lifecycle marketing, and growth strategy, with a strong focus on driving measurable business outcomes.

What You’ll Do

  • Own and execute the go-to-market strategy for key growth initiatives, from concept through launch and optimization
  • Develop and lead integrated campaigns designed to drive customer acquisition, activation, and retention
  • Partner cross-functionally with product, lifecycle, creative, and analytics teams to bring campaigns to life
  • Translate customer insights and data into compelling positioning, messaging, and offers
  • Build and manage a campaign roadmap, balancing large-scale initiatives with ongoing targeted programs
  • Continuously test, learn, and optimize campaigns using performance data and experimentation frameworks
  • Act as a strategic lead and project owner, ensuring campaigns are delivered on time and at a high standard

What You Bring

  • 5–8+ years of experience in product marketing, growth marketing, or lifecycle marketing
  • Proven track record of driving results through data-informed campaigns and experimentation
  • Strong understanding of customer acquisition and engagement strategies in a digital environment
  • Ability to operate both strategically and tactically in a fast-paced, evolving setting
  • Experience collaborating across multiple teams and influencing without direct authority
  • Analytical mindset with comfort using data to inform decisions and measure success
  • Creative thinker with the ability to develop compelling, customer-centric campaigns
  • Self-starter who thrives in high-ownership, high-autonomy environments

What You’ll Get

  • Opportunity to work on high-visibility growth initiatives with meaningful impact
  • A collaborative, fast-moving team that values ownership, creativity, and results
  • Competitive compensation package including base salary and performance-based incentives
  • Flexible, hybrid work environment

If you’re excited to own growth from strategy through execution and thrive in a fast-paced, high-impact environment, we’d love to hear from you.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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