Open Roles

Account Based Marketing Lead
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #17326

Join a Leading Coaching and Learning Development Company as an Account Based Marketing Lead! We’re thrilled to partner with a dynamic coaching and learning development company in their search for an Account Based Marketing Lead. In this role, you’ll be at the forefront of planning, executing, and optimizing targeted campaigns to supercharge growth within our existing client accounts.

Collaborating closely with diverse teams, including sales and marketing, you’ll spearhead strategies aligned with our ambitious business goals reporting to The Director Growth. You’ll wield your expertise to manage a curated list of accounts, acting as a pivotal link between our ABM team, various marketing functions, and account teams.

Responsibilities:

  • Utilizing your in-depth account knowledge to inform initiatives and engage with sales teams.
  • Leading demand generation efforts across North America..
  • Implementing revenue growth strategies and ensuring program adoption
  • Segmentation of databases and recommendation of approaches to enhance performance.
  • Developing comprehensive marketing plans and ensuring the effectiveness of campaigns.
  • Collaborating with sales to determine enablement needs and tracking lead flow.
  • Streamlining processes and enhancing targeting for maximum effectiveness.

Requirements:

  • 5-7 years of experience in Account Based Marketing or in a similar role.
  • Strong B2B experience and exceptional project management skills.
  • Experience in the learning and HR space.
  • Proficiency in executing a wide range of marketing tactics.
  • Familiarity with ABM tools and comfortable in cross-cultural environments.
  • Outstanding stakeholder management and presentation skills.
  • Willingness to travel and adhere to a hybrid working policy, 3 days a week.
  • Proficiency in English and ideally one other language (Spanish or French).

This is an incredible opportunity to make a significant impact and drive growth in an innovative and supportive environment. If you’re ready to take your career to new heights, we want to hear from you! Apply now and be part of our exciting journey.