Open Roles

Associate Director, Brand Insights & Strategy
Oakville, Ontario, Canada

  • Location: Oakville, Ontario
  • Type: Permanent
  • Job #17904

Associate Director, Brand Insights & Strategy – CPG Industry

Position Overview:
We are looking for a data-driven Director, Brand Insights & Strategy to play a pivotal role in shaping our client’s brand strategy and market positioning. This hybrid role requires a strategic thinker with a strong analytical mindset who can translate market research, competitive analysis, and consumer trends into actionable insights that drive growth.
The ideal candidate has a passion for CPG, excels at identifying opportunities through data, and can optimize product pricing, campaign effectiveness, and brand positioning based on measurable results.

Key Responsibilities:

  • Conduct competitive benchmarking to assess market positioning and identify opportunities.
  • Analyze consumer trends and industry shifts to inform brand strategy.
  • Evaluate new and existing products, pricing strategies, and promotional effectiveness.
  • Lead market research initiatives to understand customer behavior and preferences.
  • Develop pricing strategies based on consumer insights and competitive data.
  • Collaborate with cross-functional teams to ensure brand messaging aligns with market needs.
  • Conduct post-mortem campaign analysis, identifying key takeaways and optimizing future strategies.
  • Track and report on brand performance metrics, providing actionable recommendations.
  • Work closely with marketing, sales, and product teams to refine brand initiatives based on data-driven insights.

Who You Are:

  • 7+ years of experience in brand management, marketing analytics, or a related field.
  • Strong background in market research, pricing strategies, and competitive analysis.
  • Proven ability to analyze data and translate insights into strategic recommendations.
  • Experience with post-mortem campaign analysis and performance reporting.
  • Passion for CPG, along with an understanding of D2C industry trends.
  • Strong collaboration skills, with experience working cross-functionally with marketing, product, and sales teams.
We look forward to hearing from you!

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
Looking For Work?

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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