Associate Director, Media Strategy
Toronto, Ontario, Canada
We are looking for an Associate Director, Media to join our agency client! This role requires a hands-on leader who can oversee the development, execution, and performance of integrated media plans for a large scale client, across multiple platforms. You’ll be a key liaison between internal teams, clients, and media partners, ensuring that the strategy aligns with broader marketing objectives.
Responsibilities:
- Lead the strategic planning and buying across digital, traditional, and emerging media channels
- Translate client business goals into smart, actionable media strategies
- Oversee the day-to-day work of media planners and buyers; providing mentorship and fostering professional growth
- Partner with cross-functional teams (creative, strategy, analytics) to ensure cohesive campaign execution
- Present media recommendations and performance reports to senior clients with confidence and clarity
- Stay ahead of industry trends, tools, and platforms to drive innovation and efficiency
- Manage and track media budgets, ensuring accuracy and accountability
Qualifications:
- 5+ years of media planning and buying experience; preferably in an agency environment
- Strong expertise in both digital and traditional media channels
- Proven experience managing a team and developing talent
- Excellent analytical, organizational, and communication skills
- Comfortable working directly with senior-level clients
This role requires 3 days on site in Toronto, Ontario – apply now for consideration!