B2B Marketing Manager
Toronto, Ontario, Canada
Position Overview:
We are seeking a talented B2B Marketing Manager to drive our financial client’s sustainability market. The ideal candidate will have a strong background in sustainability, with experience in creating and executing campaigns to engage, nurture, and convert high-value B2B clients. You will work closely with cross-functional teams to develop effective messaging and build brand awareness through innovate activations, events, conferences, and digital campaigns.
Key Responsibilities:
- Develop and execute marketing strategies: Create, implement, and deploy B2B marketing plans that align with business objectives and brand positioning.
- Content creation and management: Collaborate with design and content teams to develop high-quality content across email, social, and digital ads.
- Events and conferences: Collaborate with the events team to set up innovative experiences across sponsorships, trade booth activations, events and conferences.
- Brand management: Ensure brand consistency across all channels, positioning the company as a trusted partner in the financial services space.
- Collaboration with business segment leaders: Understand internal clients’ needs and objectives to strategize, develop, and execute marketing programs that meet those objectives.
- Project management: Communicate deliverables clearly with all stakeholders, track milestones throughout the projects, and ensure deadlines and budgets are met.
Key Qualifications:
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- 5+ years of experience in marketing, with at least 1 year of experience in the sustainability industry.
- Strong understanding of the financial market, products, and services.
- Proven track record of executing successful marketing campaigns.
- Excellent communication, project management, and analytical skills.
- Ability to work cross-functionally and collaborate with leadership, events, and creative teams.
- Strong analytical skills with the ability to measure and interpret campaign performance and make data-driven decisions.
We look forward to hearing from you!