Open Roles

Communications and Content Specialist
Ottawa, Ontario, Canada

  • Location: Ottawa, Ontario
  • Type: Permanent
  • Job #18205

The Communications & Content Specialist will play a critical role in the strategic dissemination of knowledge within the association, ensuring that members, stakeholders, and the broader real property valuation community are informed, engaged, and well-supported. This individual will be responsible for planning, developing, and optimizing clear, compelling, and strategic content across multiple channels, including e-blasts, reports, web content, social media, and member communications.

Key Responsibilities

Strategic Content Development & Knowledge Dissemination:

  • Research, write, edit, and proofread high-quality content, including articles, reports, whitepapers, and educational materials relevant to the real property valuation profession.

  • Create and coordinate member-focused communications, including e-blasts, updates, and informational guides.

  • Translate complex industry concepts into clear, engaging content suitable for diverse audiences including appraisers, policymakers, business leaders, and the public.

  • Develop and maintain FAQs, fact sheets, and reference materials to support members and stakeholders.

  • Collaborate with subject matter experts and the public affairs team to communicate advocacy-related content effectively.
     

Stakeholder Communications:

  • Draft and coordinate organizational communications, including press releases, policy updates, and industry announcements.

  • Ensure consistent and aligned messaging across departments, maintaining clarity in communications with members, regulators, and other stakeholders.

  • Support the executive team with speeches, presentations, and op-eds.

  • Act as the primary point of contact for member and stakeholder inquiries related to communication materials.
     

Event & Educational Communications:

  • Support the development of marketing materials for webinars, conferences, and workshops.

  • Prepare pre-event and post-event content, including summaries, key takeaways, and reports.

  • Assist in crafting impactful speeches, talking points, and presentations for association leaders.

  • Collaborate with external partners and the communications team to develop multimedia assets such as infographics, videos, and interactive content.
     

Editorial & Quality Control:

  • Ensure editorial standards and brand voice consistency across all content by working closely with the communications team.

  • Edit and proofread materials for clarity, engagement, and accessibility.

  • Develop templates and best practices to streamline content creation and improve consistency in both internal and external communications.
     

Collaboration & Strategy:

  • Align communications strategies with the association’s goals by collaborating with the executive team and cross-functional teams.

  • Identify opportunities for proactive storytelling and thought leadership within the industry.

  • Collect feedback from members and stakeholders to improve communication efforts continuously.

  • Track and measure the effectiveness of communication strategies, providing insights for optimization.

  • Work closely with the public affairs team to integrate advocacy messaging into content strategies and optimize digital content distribution.

     

Qualifications & Skills

Education & Experience:

  • Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.

  • 3+ years of experience in professional writing, communications, or content strategy, preferably within an association, regulatory body, or industry organization.

  • Exceptional writing, editing, and proofreading skills with the ability to adapt tone and style for various platforms and audiences.

  • Demonstrated ability to quickly grasp complex technical concepts.

  • Experience managing communication channels, including digital, print, and in-person events.

  • Familiarity with content management systems (e.g., WordPress), email marketing tools (e.g., Mailchimp), and social media platforms (e.g., Buffer).

  • Strong project management and organizational skills with the ability to meet deadlines.
     

Preferred:

  • Experience in the Canadian real estate, finance, or property valuation sector.

  • Knowledge of French (bilingualism is an asset).

  • Familiarity with regulatory and legislative communications.

  • Experience using analytics tools (Google Analytics, social media insights) to evaluate communication effectiveness.
     

Skills & Competencies:

  • Aligning communication strategies with the organization’s mission and goals.

  • Capable of managing multiple projects and adjusting tone based on audience needs.

  • Strong interpersonal skills for working with various stakeholders and subject matter experts.

  • Ensuring accuracy and professionalism in all communications.

  • Bringing fresh ideas to engage members and enhance knowledge dissemination.