Oakville, Ontario, Canada
We are seeking a dynamic and strategic Content Lead to join our client’s growing team. As a Content Lead, you will play a crucial role in shaping and executing our client’s visual content strategy across various digital and social platforms. This role requires a combination of creative flair, strong leadership skills, and a deep understanding of video & photography trends. The ideal candidate will be responsible for overseeing the end-to-end content creation process, ensuring high-quality and engaging content that aligns with our client’s brand objectives.
- Develop and execute a comprehensive content strategy aligned with overall business goals.
- Collaborate with cross-functional teams to understand business objectives and translate them into effective content initiatives.
- Utilize creative resources and be hands on in the production of high-quality, engaging content.
- Oversee the creation of various types of photo and video content across various channels including their website, Instagram, Tik Tok, and YouTube platforms.
- Ensure content consistency, quality, and adherence to brand guidelines.
- Utilize analytics tools to track and analyze content performance.
- Develop and maintain a content calendar to ensure a consistent flow of content across all channels.
- Plan and execute campaigns to support product launches, promotions, and other key initiatives.
- Work closely with internal teams to align content with overall business objectives and messaging.
- Proven experience in content creation and strategy, with a portfolio showcasing successful video and photography content.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills.
- In-depth knowledge of content marketing trends and best practices.
- Excitement to join a small but mighty company that is experiencing high growth.
- Ability to thrive in a fast-paced, dynamic environment.