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Content Strategist
Waterloo, Ontario, Canada

  • Location: Waterloo, Ontario
  • Type: Temporary - Employee
  • Job #18260

Job Title: Content Strategist (Contract)
Location: Remote, Canada EST 
Contract Length: 6 months (with high potential for extension)

Role Overview
We’re seeking a creative, strategic, and detail-oriented Content Strategist to develop and oversee content strategies that support growth marketing, SEO, and campaign priorities for our B2B tech client. Acting as a critical resource for both demand generation and product marketing, this role ensures messaging is consistent, campaigns are well-supported, and content drives measurable engagement.

Key Responsibilities

  • Build and manage a content strategy across multiple campaigns (2–3 per quarter).

  • Map content to the customer journey from top-of-funnel to conversion.

  • Develop clear content briefs including goals, audience, campaign fit, and key messages.

  • Collaborate with campaign managers, product marketing, SMEs, and VP-level stakeholders.

  • Coordinate content production and deliverables across channels: blogs, social media, email, partner communities, guides, and reports.

  • Review and refine content to ensure alignment with brand voice, campaign goals, and funnel strategy.

  • Shift from ad-hoc content production to a sustained cadence that improves SEO and engagement.

  • Ensure compliance with brand, privacy, and governance standards.

  • Monitor content performance, provide insights, and iterate strategy accordingly.

Content Lifecycle Responsibilities

  1. Partner with campaign managers to align on goals.

  2. Define content strategy and create briefs.

  3. Commission content (internal team or freelance writers).

  4. Review, edit, and finalize deliverables.

  5. Distribute content across channels (social, email, community forums, etc.).

  6. Monitor results, optimize cadence, and iterate strategy.

Requirements

  • Proven experience in content strategy, preferably in cybersecurity, technology, with exposure to managed service providers.  

  • Strong understanding of SEO, content performance metrics, and digital engagement.

  • Excellent written and verbal communication skills, with ability to adapt to different audiences.

  • Experience collaborating across demand generation, product marketing, and technical SMEs.

  • Ability to manage multiple projects and deadlines in a fast-paced environment.

  • Comfortable working remotely across time zones.

If you’re passionate about creating impactful content that drives growth and engagement in the area of cybersecurity, and thrive in a fast-paced, collaborative environment, we’d love to hear from you!

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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