Open Roles

Digital Marketing Specialist
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #18313

Digital Marketing Specialist

Location: Toronto, ON
Industry: Non-Profit

About the Organization

Our client is a respected non-profit organization dedicated to delivering meaningful programs, events, and community experiences. The organization is entering an exciting phase of digital transformation and seeks a talented Digital Marketing Specialist to lead its website redevelopment and support broader digital initiatives across marketing, communications, and audience engagement.

The Opportunity

This role is ideal for a digital marketing professional who thrives at the intersection of strategy, technology, and creativity. The Digital Marketing Specialist will play a central role in developing and launching a new organizational website — managing everything from strategy, RFPs, and vendor coordination to execution, testing, and ongoing maintenance.

In addition to website ownership, the specialist will oversee digital advertising, email marketing, and performance analytics to support audience growth, fundraising, and donor relations. 

Key Responsibilities

Website Leadership

  • Lead the full website redevelopment project from concept to completion, including strategy, stakeholder engagement, vendor selection, execution, testing, and launch.

  • Manage the RFP process and collaborate with internal teams and external web agencies to align design, content, and functionality with strategic goals.

  • Oversee ongoing website maintenance, updates, and optimization once live.

  • Serve as the internal subject matter expert for all website-related activity, ensuring a seamless user experience and technical reliability.

  • Coordinate with hosting providers and vendors to ensure strong performance, accessibility, and compliance.

Digital Marketing & Campaigns

  • Manage and optimize Google Ads campaigns, including strategy, targeting, and analytics.

  • Oversee email marketing and newsletter programs, including list management, content coordination, and performance tracking.

  • Use Google Analytics and related tools to prepare weekly and monthly digital performance reports.

  • Collaborate with the social and creative teams to ensure cohesive storytelling and campaign execution across digital channels.

Project & Stakeholder Management

  • Collaborate with multiple internal stakeholders to align digital initiatives with organizational goals.

  • Communicate progress and insights clearly to senior leadership, supporting presentations and approvals when needed.

  • Manage timelines, documentation, and deliverables to keep projects on track and on budget.

Qualifications & Experience

  • 3-5 years of experience in digital marketing, website management, or digital communications, ideally within the non-profit sector.

  • Proven experience leading a website redesign or development project from start to finish.

  • Strong project management and stakeholder communication abilities.

  • Technical proficiency with WordPress (or similar CMS), Google Ads, and Google Analytics.

  • Skilled in coordinating with vendors and translating between creative, technical, and executive teams.

  • Highly organized, proactive, and solutions-driven.

  • Exceptional communication skills and professionalism.

Why This Role

  • Opportunity to lead a major website redevelopment project from strategy to launch.

  • Collaborative, mission-driven team environment rooted in creativity and community impact.

  • Role combines hands-on digital execution with strategic ownership across multiple platforms.

To Apply:
If you’re a mission-driven digital marketing professional with strong website expertise, we’d love to connect with you.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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