Open Roles

Digital Product Manager (Workfront)
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #18426

Digital Product Manager (Workfront)

Salary: $100,000–$120,000 base
Location: Toronto (Downtown)
Work Model: Hybrid — 2 days per week onsite

About the Role

We’re seeking a hands-on Digital Product Manager / Product Owner to support a large financial services organization with a complex, enterprise-scale marketing ecosystem. This role sits at the intersection of marketing, creative, martech, and data, with a clear mandate to operationalize content at scale using Adobe Workfront and related tools.

This is not a production or project management role. The core focus is owning Workfront as a product—administering, optimizing, and evolving the platform to improve efficiency, adoption, and user experience across a large user base.

What You’ll Do

Own & Administer Workfront (Top Priority)

  • Act as the primary Workfront product owner and administrator for an organization with ~300 active users

  • Manage user onboarding and offboarding, permissions, roles, and governance

  • Troubleshoot platform issues, bugs, and configuration challenges

  • Implement workflow improvements, templates, and system enhancements

  • Partner with stakeholders to drive platform adoption and best practices

  • Ensure the platform evolves in line with business and marketing needs

Drive Automation & AI Enablement (Second Priority)

  • Identify opportunities to automate workflows and reduce manual effort

  • Support or implement Workfront Fusion automations (experience strongly preferred)

  • Contribute to or lead AI and automation pilots focused on content and workflow efficiency

  • Balance innovation with governance, risk, and control requirements

Product & Roadmap Execution

  • Own and maintain the Workfront roadmap, from planning through delivery

  • Partner with Marketing, Creative, Martech, and Data teams to prioritize enhancements

  • Track and report on key metrics, including:

  • User satisfaction and adoption

  • Successful onboarding/offboarding

  • Roadmap delivery and enhancements completed

  • Automations planned and implemented

  • Maintain documentation, workflows, and operating models

    What We’re Looking For

    • 4–7+ years of experience in Workfront administration, martech operations, or digital product ownership

    • Hands-on experience administering Workfront for a large, enterprise user base (financial services, telecom, or similarly complex environments preferred)

    • Strong understanding of marketing workflows and content operations

    • Experience or strong interest in automation and AI, including Workfront Fusion

    • Product owner mindset with the ability to balance user needs, efficiency, and governance

    • Comfortable working cross-functionally with technical and non-technical teams

    • Strong communication, documentation, and problem-solving skills

    Nice to Have

    • Adobe Workfront or Adobe Experience Manager certifications

    • Experience in financial services or highly regulated industries

    • Exposure to CRM, DAM, or broader Adobe MarTech stacks

    • Agile / Scrum or Product Owner certifications

    Why This Role

    • Own a critical enterprise platform used by hundreds of users

    • High-impact role with real influence on efficiency and scale

    • Opportunity to lead automation and AI initiatives within marketing operations

    • Work with a sophisticated, cross-functional team in a large financial services environment

    If you’re a true Workfront administrator who enjoys owning platforms, improving systems at scale, and driving meaningful operational change, we’d love to hear from you.

     

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    Artificial Intelligence (AI) Use

    At Creative Niche Inc. all hiring decisions are made by qualified recruitment professionals. Automated tools or AI-assisted systems are used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.
     

    Equal Opportunity & Experience

    Canadian experience is not required for consideration. Equivalent international experience is valued equally.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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