Open Roles

Director Customer Marketing
Burnaby, British Columbia, Canada

  • Location: Burnaby, British Columbia
  • Type: Permanent
  • Job #18382

Director, Customer Marketing (remote US or Canada)

A fast-growing, mission-driven SaaS company is looking for a Director of Customer Marketing to lead a high-performing team focused on engagement, growth, and advocacy across a large, passionate customer base. This role can be based in Canada or the US, with hubs in major cities.

About the Team

You’ll join an award-winning Product & Customer Marketing organization known for excellence and a strong culture of collaboration. Customer and product marketers work side-by-side to deepen product adoption, spark advocacy, and deliver exceptional customer experiences.

Who You Are

You’re a proven marketing leader who thrives on understanding customer behaviour and building programs that drive measurable growth. You’re data-savvy, operationally strong, and energized by building structure, elevating a team, and partnering cross-functionally. You bring curiosity, creativity, and a strong bias toward action.

What You’ll Lead

  • Manage and develop a talented team of cross functional customer marketers.
  • Own strategy for engagement, cross-sell, upsell, expansion, and lifecycle marketing.
  • Lead revenue generating opportunities through customer cross sell, upsell and demand generation functions.
  • Oversee customer communications to ensure high-value, high-quality outreach.
  • Lead programs that educate customers, highlight best practices, and drive product adoption.
  • Drive advocacy initiatives including referrals, reviews, case studies, and speakerships.
  • Advance segmentation, personalization, and marketing automation strategies.
  • Partner across the business to align on customer insights, growth initiatives, and strategic priorities.
  • Report on performance metrics, OKRs, and long-term customer marketing strategy.

What You Bring

  • 10+ years in customer marketing or product marketing, must have experience in B2B SaaS.
  • Experience leading teams of 5+ and driving complex, multi-channel programs.
  • Strong strategic thinking paired with the ability to execute.
  • A track record of hitting ambitious growth targets.
  • Curiosity, collaboration, creativity, and a love of data-informed decision making.

What’s Offered

A competitive and equitable total rewards program including:

  • Strong base salary + performance-based bonus

  • Comprehensive health and wellness benefits

  • Hybrid or remote work model with flexibility

  • Generous time-off policy

  • Retirement savings matching

  • Professional development support and recognition programs

We look forward to hearing from you!

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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