Director, Digital Content Lead
Toronto, Ontario, Canada
Creative Niche is working with a stable, profitable and exciting B2B SaaS organization who is looking for Digital Marketing Content Lead. This is a unique opportunity to wear a creative hat as you will conceptualize and write short and long form copy. You will lead a team to strategize and execute content for videos, social, and other channels to drive customer acquisition, brand culture awareness, engagement, and retention.
A key position within the marketing team, the Digital Marketing Content Lead will report to the CMO.
The position is 100% remote only for those who are authorized to work in Canada.
What You’ll Do
- Lead, develop, and mentor the social media and community team with a focus on KPI and driving revenue through organic social
- Bring innovative ideas from development through execution of social and digital campaigns with an emphasis on video
- Architect and manage the development of the brand’s social calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content
- Track and measure impact of all events and marketing tactics and maintain a balanced budget for the community events program
- Oversee social strategy and content curation for all key marketing activities
- Drive growth and user acquisition on existing social media channels and oversee new platform launch strategies
- 5+ years of relevant work experience in the B2B SaaS space
- 3+ years managing a team, overseeing multiple social platforms, and collaborating across matrixed organizations to achieve desired end results
- Strong writing background
- Experience in paid social media and cross promotions across paid social and organic social for customer acquisition plays
- Experience in creating process funnels for things like timely engagement duty, customer service, and crisis management on social media and community platforms
- Fluency in all major social platforms (Instagram, Facebook, TikTok, Twitter, YouTube & Pinterest) and passion for utilizing and optimizing their features expertise in running organic social media campaigns across multiple channels
Apply today with your resume and writing samples for immediate consideration!