Open Roles

Director, Digital Content Lead
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #16469

Creative Niche is working with a stable, profitable and exciting B2B SaaS organization who is looking for Digital Marketing Content Lead. This is a unique opportunity to wear a creative hat as you will conceptualize and write short and long form copy. You will lead a team to strategize and execute content for videos, social, and other channels to drive customer acquisition, brand culture awareness, engagement, and retention.

A key position within the marketing team, the Digital Marketing Content Lead will report to the CMO.

The position is 100% remote only for those who are authorized to work in Canada.

What You’ll Do

  • Lead, develop, and mentor the social media and community team with a focus on KPI and driving revenue through organic social
  • Bring innovative ideas from development through execution of social and digital campaigns with an emphasis on video
  • Architect and manage the development of the brand’s social calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content
  • Track and measure impact of all events and marketing tactics and maintain a balanced budget for the community events program
  • Oversee social strategy and content curation for all key marketing activities
  • Drive growth and user acquisition on existing social media channels and oversee new platform launch strategies

Job requirements

  • 5+ years of relevant work experience in the B2B SaaS space
  • 3+ years managing a team, overseeing multiple social platforms, and collaborating across matrixed organizations to achieve desired end results
  • Strong writing background
  • Experience in paid social media and cross promotions across paid social and organic social for customer acquisition plays
  • Experience in creating process funnels for things like timely engagement duty, customer service, and crisis management on social media and community platforms
  • Fluency in all major social platforms (Instagram, Facebook, TikTok, Twitter, YouTube & Pinterest) and passion for utilizing and optimizing their features expertise in running organic social media campaigns across multiple channels


Apply today with your resume and writing samples for immediate consideration!