Open Roles

Director, Growth Marketing
Calgary, Alberta, Canada

  • Location: Calgary, Alberta
  • Type: Permanent
  • Job #18479

Director of Growth Marketing

Location: Calgary, AB (3–4 days onsite)
Compensation: $120,000-$140,000
Industry: Tech

 

About the Company

Our tech client is a growth-stage, relationship-driven organization with a lean team and a strong appetite for building sales-driven, smarter, more scalable marketing initiatives and operations.

 

The Opportunity

We are seeking a hands-on Director of Growth Marketing to build, operationalize, and systematize our client’s marketing function to drive measurable business growth for their B2B and B2C channels.

This is not a siloed enterprise tech role. We are not looking for someone who has only operated within a narrow function.

We need a scrappy, analytical, builder-minded leader who can:

  • Develop a sales-driven marketing strategy
     

  • Build infrastructure and systems from the ground up
     

  • Bring discipline to lead hygiene and data analytics
     

  • Support relationship-based business development efforts
     

  • Ensure brand continuity and clarity across verticals
     

You will operate largely independently while leading two direct reports and collaborating closely with multiple teams including operations, finance, consultants, and executive leadership.

 

The Mandate

Drive Growth Across Verticals

  • Define and execute a growth strategy across their customer segments
     

  • Clarify targeting, positioning, and messaging for both B2B and B2C channels
     

  • Support distribution channel development and partnership strategy
     

  • Build out marketing initiatives tailored to each vertical
     

Systematize the Marketing Function

  • Clean up and organize lead data (conference leads, website, landing pages, inbound, referrals, organic)
     

  • Implement structured lead hygiene and funnel tracking
     

  • Build analytics capabilities to answer:
     

    • What’s driving growth?
       

    • What’s converting?
       

    • What’s the ROI per channel?
       

  • Establish scalable processes across CRM, reporting, and automation
     

  • Build and optimize the marketing tech stack (leveraging consultants as needed)
     

Support Relationship-Driven Sales

  • Partner closely with business development
     

  • Elevate conference and event strategy
     

  • Oversee physical collateral and website optimization
     

  • Ensure consistent messaging and branding across verticals
     

Build Strategic Continuity

  • Create alignment across all vertical messaging, branding, and web presence
     

  • Establish templated systems for digital and print assets
     

  • Ensure marketing is grounded in a clear understanding of buyer behaviour and bulk-share sales models
     

 

What We’re Looking For

  • Experience building and scaling marketing systems in a growth-stage environment
     

  • Strong analytical mindset with the ability to translate data into strategy
     

  • Proven GTM experience across B2B and B2C sales
     

  • Experience working in lean-budget environments (with ability to build business cases for incremental investment)
     

  • Comfort operating independently and taking full ownership
     

  • Experience collaborating cross-functionally with internal teams including operations, finance, and executive teams
     

  • Strong understanding of CRM, marketing automation, and analytics tools
     

  • Ability to bring structure and process to relationship-driven organizations
     

Experience in fast-paced, entrepreneurial, collaborative, leaner organizations is highly relevant.

 

What This Role Is Not

  • Not a purely brand or creative marketing role
     

  • Not a narrow digital performance role
     

  • Not a corporate big-telecom silo
     

This is a builder role. A systems role. A growth engine role.

 

Why Join

  • High-impact mandate with executive visibility
     

  • Opportunity to modernize and scale a national telecom growth strategy
     

  • Collaborative onsite culture (3–4 days/week in Calgary)
     

  • Paid parking
     

  • Competitive compensation up to $140K
     

 

If you are a hands-on growth leader who thrives in operational build mode and enjoys bringing structure to fast-moving environments, we would love to connect.

 

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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