Director, Paid Social
Vaughan, Ontario, Canada
Creative Niche is partnering with one of Canada’s fastest growing Digital Marketing Agencies. We are looking for a full time Director of Paid Social to support the strategic and tactical needs to scale their internal marketing divisions.
As the Director of Paid Social, you are responsible for the growth and success of the team and its individuals, hitting rigid performance metrics and ensuring department profitability. You understand paid advertising and human psychology on a higher level, know how to allocate resources and budgets, manage people and processes, and successfully lead the department to new heights. Most importantly, you are a paid media expert.
Responsibilities:
- Work with the COO to ensure quarterly objectives and key results align with company and department objectives and are met
- Be a strong leader for direct reports, building an environment where they feel supported, fulfilled, and are set up to progress
- Forecasting hiring needs for each marketing function; for creative and paid social department
- Spot new market trends and growth opportunities and upsell & cross-sell potentials for clients
- Oversee the marketing team to deliver on world-class creatives, copy, landing pages and overall strategies to clients
- Oversee and strategically allocate $2MM+ monthly ad spend
- Develop training modules and materials, and strategically allocate budget to support the team
Requirements:
- Managed and overlooked an aggregated budget of $15MM/year on Facebook / Instagram
- Experience structuring/growing a team to 2-3x its original size
- Extensive experience with paid media traffic, sales funnels, and working with service-driven offerings
- Preferred 3 years of experience in an agency setting
- Experience overseeing a minimum of 5 direct reports
- Results-driven mindset, always focusing on achieving the highest ROI for clients
- Excellent written and verbal communication skills
- Data-centric with a very keen focus on ROI
Apply now for consideration!