Open Roles

Email Marketing Manager
Mississauga, Ontario, Canada

  • Location: Mississauga, Ontario
  • Type: Backfill
  • Job #17572

Creative Niche is looking for an experienced Email Marketing Manager to join our scaling client within the CPG space. The Email Marketing Manager will be responsible for shaping and implementing effective email strategies, ensuring seamless integration with marketing communication goals. We are looking for an experienced Email Marketing Manager who has in depth knowledge of lifecycle marketing, a passion for crafting compelling messaging that converts, analyzing campaign performance, and optimizing for impactful results in the realm of email marketing.

This role will report into the Creative Director and work cross-functionally with the marketing and creative teams.

Responsibilities: 

  • Work closely with the Creative Director to understand the overall marketing strategy, having full ownership of the email marketing strategy focused on acquisition and lifecycle marketing
  • Manage end-to-end email campaign execution, including planning, building, segmentation, testing and analysis; working within Klaviyo
  • Curating personalized and automated email campaigns that drive conversions and brand awareness
  • Pulling data to create segmented lists based on audience characteristics, location and behaviours
  • Conduct A/B testing and monitor KPIs to assess the effectiveness of email campaigns
  • Stay informed about industry best practices and legal requirements related to email marketing and ensure compliance with relevant regulations, including anti-SPAM laws and GDPR
  • Collaborate with the content and design teams to create compelling and on-brand email content
  • Maintain and grow the email marketing database while ensuring data accuracy and compliance with regulations

Experience: 

  • 5+ years of marketing experience with a focus in email and lifecycle marketing 
  • In depth experience with email marketing platforms, specifically Klaviyo
  • Experience with marketing automation and drip campaigns
  • Strong analytical skills and the ability to interpret data to drive decision-making
  • Excellent written and verbal communication skills
  • Ability to work both within a team setting and as an individual contributor

Please note this role will be 5 days on site in Mississauga to start and then switching to hybrid. 

Apply now for consideration!

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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