Growth Marketing Manager
Waterloo, Ontario, Canada
Job Title: Senior Growth Marketing Manager (Mobile App)
Location: Remote
Contract: 6 month contract
Industry: Tech / Startup / Agency
About the Role
We’re seeking a smart Senior Growth Marketing Manager who blends startup hustle with strategic thinking – someone who understands how to scale mobile apps, and knows how to drive user acquisition and engagement across the customer journey.
If you’ve worked in fast-paced tech environments, understand growth loops, and ideally have experience in the privacy or security space, this is an opportunity to make a real impact on a product with global reach.
What You’ll Be Doing
Mobile Growth Strategy
- Design and execute full-funnel growth strategies to drive user acquisition and retention across iOS and Android platforms.
- Identify new growth opportunities through paid and organic channels, partnerships, and product-led growth initiatives.
- Build and optimize lifecycle campaigns (push, in-app messaging, email) to increase activation, engagement, and customer lifetime value (LTV).
- Work closely with agencies to hold them accountable and provide clear strategic direction.
- Analyze competitive benchmarks and trends to improve discoverability and install rates.
- Partner with product, UX, and engineering teams to refine onboarding, retention loops, and re-engagement flows in the mobile experience.
- Influence product roadmap with growth insights and user behaviour data.
- Track, analyze, and report on performance metrics across acquisition and monetization funnels.
- Run A/B tests and experiments to continually optimize growth levers.
- Collaborate with content and design teams to support growth campaigns.
- Execute integrated growth campaigns across paid and organic channels.
What You Bring
- 5+ years of growth or digital marketing experience in startup or tech environments
- Deep expertise in mobile growth, including lifecycle marketing
- Experience working on mobile apps
- Strong data and analytical skills—comfortable with tools like Amplitude, Mixpanel, Firebase, or similar
- A/B testing mindset with a strong track record of experimentation and optimization
- Familiarity with the privacy tech and/or gaming space is a major plus
- Excellent communication and cross-functional collaboration skills
We look forward to hearing from you!