Open Roles

Manager, Market & Segment Strategy
Calgary, Alberta, Canada

  • Location: Calgary, Alberta
  • Type: Permanent
  • Job #17747

Position Overview:
We are seeking an experienced Market and Segment Strategy Manager to play a critical role in driving strategic initiatives for our client in the energy industry. This is a full-time hybrid role based in Calgary, though our client is open to a TO-based candidate (remote) for the right individual. This person will support and optimize our client’s acquisition and growth strategies within Canada, while working cross-functionally with teams across Product, Marketing, Sales, IT, and Customer Management, to identify business opportunities and implement data-driven solutions.

If you have proven experience creating growth strategies for the development of new markets, customer segments, and channels, with a focus on driving impactful results, we’d like to hear from you. This is an ideal role for someone who thrives in a fast-paced environment, possesses strong analytical skills, and is a highly curious individual by nature. 

Key Responsibilities:

  • Collaborate with the Go-to-Market Strategy, Retail Optimization, and Product teams to shape and execute strategies that enhance customer acquisition, retention, and growth in Canada’s deregulated market.
  • Identify opportunities within existing and emerging customer segments, refining strategies to optimize their effectiveness across various channels.
  • Use data analysis to identify and define business challenges, developing actionable insights and strategies that support acquisition and market expansion.
  • Monitor key performance metrics and market trends to proactively identify growth opportunities and provide recommendations to senior management.
  • Work closely with Product, Marketing, and Customer Management teams to ensure alignment and integration of market and segment strategies.
  • Support Retail Optimization initiatives by delivering insights that contribute to revenue growth and cost efficiency.
  • Regularly evaluate and report on the effectiveness of strategic initiatives, identifying areas for improvement and adjusting strategies to optimize outcomes.
  • Develop business cases for new segment strategies or market entry opportunities, presenting findings to stakeholders with clear, data-backed recommendations.
  • Contribute to the development of new customer segments and explore emerging market channels, evaluating their potential to drive growth
  • Collaborate with team members to support go-to-market plans for new initiatives, ensuring they align with broader company objectives.

Skills & Qualifications:

  • Minimum of 5+ years of experience in strategy, market segmentation, or similar roles
  • Proven experience working on cross-functional initiatives and managing complex projects.
  • Proficiency in data analysis and the ability to translate findings into actionable insights.
  • Proficiency in Excel. 
  • Strong problem-solving skills, with the ability to think strategically and deliver data-backed solutions.
  • Excellent communication skills, capable of conveying complex insights to c-suite stakeholders clearly and persuasively.
  • Demonstrated ability to work effectively in a fast-paced, results-oriented environment.
  • Bachelor’s degree in Business, Marketing, Economics, or a related field. 
  • MBA or graduate degree preferred.

We look forward to hearing from you!

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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