Open Roles

Marketing Director
Vancouver, British Columbia, Canada

  • Location: Vancouver, British Columbia
  • Type: Permanent
  • Job #17630

Position Overview:
We are seeking a Director of Marketing & Communications with experience in the asset management products space. This is a full-time, permanent, remote role. The client is based in Vancouver but open to Toronto-based candidates, so long as you can work on PT hours. in Toronto. You will be responsible for developing and executing a comprehensive marketing strategy to enhance the firm’s brand, employer brand, and support digital marketing efforts. This leadership role requires a strategic thinker with deep expertise in asset management products, while being a thought leader in digital marketing. The ideal candidate will have a proven track record of managing a lean marketing team, optimizing digital and traditional marketing channels, and collaborating across departments in both a strategic and tactical manner. 

Key Responsibilities: 

  • Strategic Planning: Develop and implement a cohesive marketing strategy that aligns with the firm’s business goals, focusing on brand positioning, advisor relations, and employer brand advocacy. 

  • Brand Management: Oversee the development and consistent application of the firm’s brand across all marketing materials, ensuring a strong, unified brand identity.

  • Digital Marketing: Lead digital marketing initiatives, including website management, SEO/SEM, email marketing, social media, and content marketing, to increase online visibility.

  • Content Development: Create and manage a content strategy that highlights the firm’s expertise in asset management, including thought leadership articles, white papers, newsletters, and other collateral.

  • Market Research: Conduct market analysis to identify trends, competitive positioning, and opportunities for growth, and adjust marketing strategies accordingly.

  • Team Leadership: Build and lead a high-performing, lean marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

  • Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.

  • Stakeholder Collaboration: Work closely with advisors and leadership to ensure marketing efforts support and enhance business development and investor retention efforts.

Analytics & Reporting: Utilize data-driven insights to track the performance of marketing initiatives and provide regular reporting to senior management.

Qualifications:

  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. An MBA or equivalent advanced degree is a plus.

  • Experience: Minimum of 6-8 years of marketing experience, with at least 3 years in a people management role within the asset management or financial services industry.

  • Expertise: Strong knowledge of financial products, investment strategies, and the asset management landscape.

  • Digital Skills: Proficient in digital marketing tools and platforms, including CRM, social media, analytics, and content management systems.

  • Leadership: Proven ability to lead and develop a marketing team, with strong project management skills and a results-oriented mindset.

  • Communication: Excellent verbal and written communication skills, with the ability to articulate complex financial concepts to a diverse audience.
  • Analytical Skills: Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.

We look forward to hearing from you!
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Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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