Open Roles

Marketing Tech Operations Lead
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Temporary - Contractor
  • Job #17778

Position Overview:
We are seeking a dynamic and detail-oriented Marketing Tech Operations Lead to spearhead the strategy, implementation, and optimization of our client’s marketing technology stack in a fast-paced B2C tech environment. This 3+ month full-time contract combines technical expertise, operational efficiency, and strategic insight to enhance customer engagement, drive campaign success, and ensure data-driven decision-making.

The ideal candidate is passionate about leveraging marketing technology to deliver personalized experiences, has a deep understanding of B2C consumer behaviour, and thrives at the intersection of marketing, technology, and data analytics.

Key Responsibilities:

  • Evaluate, select, and implement marketing technologies that align with business goals.
  • Maintain and optimize the marketing tech stack, including CRM, email marketing platforms, analytics tools, and customer data platforms (CDPs).
  • Partner with internal and external stakeholders to ensure seamless integration of tools across channels and systems.
  • Support the execution of multi-channel marketing campaigns by configuring platforms, workflows, and automations.
  • Develop processes for segmentation, personalization, and A/B testing to enhance campaign performance.
  • Troubleshoot issues with tools or campaigns, providing technical solutions and process improvements.
  • Manage customer data, ensuring accuracy, compliance (e.g., GDPR, CCPA), and usability for marketing initiatives.
  • Collaborate with analytics teams to create dashboards and reports that measure campaign effectiveness and ROI.
  • Drive insights by analyzing data to identify trends, opportunities, and areas for improvement.
  • Work closely with marketing, product, engineering, and sales teams to align MarTech capabilities with business objectives.
  • Act as the subject matter expert for marketing technology, educating teams on best practices and emerging trends.
  • Stay informed about the latest marketing technologies, trends, and tools to identify opportunities for innovation.
  • Lead initiatives to improve operational efficiency, scalability, and customer engagement through technology.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
  • 5+ years of experience in marketing operations, MarTech, or related roles, preferably in a B2C tech environment.
  • Hands-on experience with marketing platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Google Analytics, or similar tools.
  • Proven track record of managing and scaling MarTech ecosystems.
  • Strong understanding of data management, APIs, and system integrations.
  • Proficiency in tools like SQL, HTML, or other marketing automation programming languages is a plus.
  • Excellent problem-solving, communication, and project management skills.
  • Ability to work cross-functionally and influence stakeholders at all levels.
  • Strong analytical mindset with a focus on driving actionable insights.

We look forward to hearing from you!

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
Looking For Work?

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

Hestia | Developed by ThemeIsle