Open Roles

Performance Marketing Manager
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #17605

Position Overview: 
We are seeking a Performance Marketing Manager to join our startup client and take the lead in managing compelling content that resonates with our client’s audience and drives their performance metrics forward. You will be responsible for defining and executing the voice of our D2C client across all channels with a high focus on paid media. You will lead the creation of engaging, persuasive, and brand-aligned copy that boosts click-through-rates, conversion rates, and reduces the cost per lead. In this role, you will collaborate closely with marketing, design, and leadership  to ensure consistent messaging and tone across all touchpoints. This is a full-time, permanent position, that requires someone to be in the downtown office 5 days/week. 

Key Responsibilities:

  • Lead the creation of high-quality paid media assets for a variety of channels, including Meta, Tiktok, Snapchat, YouTube Shorts, and Instagram Reels.
  • Build assets in a content library within Meta and Tiktok. 
  • Collaborate with designers, marketers, and product teams to craft compelling narratives that align with business objectives and resonate with the target audience, while owning the copy side. 
  • Build the briefs, providing guidance, feedback, and support to ensure high standards of creativity. 
  • Drive the content strategy by identifying key messaging opportunities and crafting stories that differentiate the client in the market.
  • Conduct market research and audience analysis to inform and refine copy strategies.
  • Edit and proofread copy to maintain accuracy, clarity, and consistency in tone and style.
  • Stay updated on industry trends and emerging content strategies to keep the brand’s voice fresh and relevant.

Requirements:

  • 5+ years of proven experience as a Performance Marketing Manager, Creative Lead, or Senior Copywriter with a paid media focus, preferably within a startup or fast-paced environment.
  • Exceptional writing, editing, and proofreading skills with a strong portfolio of work that demonstrates creative and strategic thinking.
  • Experience leading and mentoring a team of creatives, with a track record of fostering creativity and collaboration.
  • Strong understanding of performance marketing, paid media, and content optimization techniques.
  • Ability to work independently, manage multiple projects, and meet tight deadlines in a fast-paced environment.
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

We look forward to hearing from you!

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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