Open Roles

Principal Designer – Brand & Visual Identity
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #17895

Principal Designer – Brand & Visual Identity

Remote (Canada & U.S.) | Full-Time

Position Overview:
We are seeking a Principal Designer to lead the brand design and visual identity development for both new brand creations and rebrands of Fortune 100 clients. This is a high-impact, strategic design leadership role where you’ll shape the visual direction of some of the world’s most influential brands. The ideal candidate is a visionary design leader with a strong background in visual identity development, brand systems, and creative storytelling. Experience in building motion systems is a plus.

What You’ll Do

  • Oversee the development of net new brand identities and rebrands, ensuring strategic alignment with client objectives.

  • Develop brand identity systems, including logos, typography, colour palettes, and design guidelines.

  • Collaborate with major brands to craft compelling, future-forward visual narratives.

  • Guide designers, illustrators, and motion designers in executing high-impact brand work.

  • Translate brand strategy into innovative visual executions that resonate with consumers.

  • Confidently articulate creative rationale and design choices to executive stakeholders.

  • Push creative boundaries by integrating emerging design trends, motion, and digital-first branding into your work.

What You Bring

  • 8+ years of experience in brand identity and visual design, ideally within a creative agency or brand consultancy.

  • A proven track record of developing famous brand identities from scratch and leading high-profile rebrands.

  • Strong portfolio showcasing branding work for major clients, demonstrating conceptual thinking and execution excellence.

  • Expertise in typography, colour theory, composition, and visual storytelling.

  • Bonus: Motion design experience 

  • Exceptional leadership, collaboration, and communication skills.

  • Ability to work remotely while managing teams and projects across time zones.

Why Join Our Client?

  • Work from anywhere in Canada or the U.S.

  • Influence the visual direction of some of the world’s most iconic companies.

  • Push the boundaries of brand design in an ever-evolving landscape.

  • Join a team of world-class designers, strategists, and brand thinkers.

We look forward to hearing from you!

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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