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Product Marketing Manager
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #18306

Product Marketing Manager

Location: Toronto, ON (Hybrid)
Type: Full-Time, Permanent

About the Role

As a Product Marketing Manager, you’ll play a key role in shaping and executing go-to-market strategies for for a leading global asset management firm’s growing suite of investment products, including ETFs, mutual funds, and alternative strategies.

This is a exciting, growth-focused role designed to support the continued expansion of our client’s investment marketing portfolio. You’ll own the end-to-end marketing strategy and execution for fund launches, market commentary, and ETF content initiatives – partnering closely with sales, product, and compliance teams to deliver impactful campaigns that drive advisor engagement and business growth.

Key Responsibilities

  • Lead product marketing and go-to-market planning for new fund and ETF launches — from positioning and messaging through to campaign execution and sales enablement.

  • Craft compelling messaging and positioning that differentiates the firm’s investment solutions, resonates with target audiences, and supports sales growth.

  • Collaborate cross-functionally with investment, sales, and product teams to translate complex financial concepts into clear, engaging content for advisors and investors.

  • Support the creation of marketing and sales collateral, including campaign assets, pitch decks, and advisor tools.

  • Oversee content development for fund launches, market commentary, product insights, and thought leadership, helping strengthen the firm’s leadership in ETFs and active management.

  • Conduct research to understand customer needs, industry trends, and competitive positioning, using insights to inform and refine strategy.

  • Partner closely with compliance, legal, and product teams to ensure timely review and approval of materials.

  • Identify opportunities to enhance ETF and product marketing content franchises — bringing a strategic POV and fresh ideas to evolve existing playbooks.

  • Support top-of-funnel growth initiatives, focusing on awareness, education, and engagement across advisor and investor audiences.

  • Manage and mentor a team of three direct reports, fostering a collaborative, high-performance culture.

What You’ll Bring

  • 5+ years of experience in investment or product marketing, ideally within an asset management or investment firm 

  • Minimum 3 years of people management experience leading marketing or content teams.

  • Strong understanding of ETFs, mutual funds, equities, fixed income, and alternative investments.

  • Proven ability to lead product launch cycles and navigate product review, compliance, and approval processes.

  • Experience building integrated go-to-market strategies and content plans that align with sales and product objectives.

  • Excellent storytelling skills – able to identify the value prop and transform market and product insights into engaging content for both advisors and investors

  • Strategic thinker who’s proactive, curious, and always looking for new ways to drive impact.

Why Join

  • Join a market-leading global asset manager consistently recognized for innovation, performance, and client trust.

  • Collaborate with exceptional marketing, investment, and product teams that set the standard in the industry.

  • Work in a forward-thinking environment that embraces new ideas, technology, and creativity.

  • Play a direct role in shaping how one of the world’s most respected investment firms connects with advisors and investors.

Closing

If you’re passionate about investments, product storytelling, and shaping go-to-market strategies for one of the industry’s most respected firms, we’d love to hear from you.

Apply today to join a team that’s redefining excellence in investment marketing.

 

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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