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Salesforce Marketing Cloud Developer
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Temporary - Employee
  • Job #18259

Job Title: Salesforce Marketing Cloud Developer
Location: Downtown Toronto / Hybrid 
Type: Contract 

The Role

Our client in the financial services sector is seeking a Salesforce Marketing Cloud Developer to support and scale enterprise-level marketing automation initiatives. This role is highly hands-on and technical, with a strong focus on email development, journey orchestration, and automation within Salesforce Marketing Cloud (SFMC).

You’ll work at the intersection of marketing, data, and technology—building reliable, compliant, and data-driven customer journeys in a regulated environment. This role is ideal for someone who enjoys coding, automation logic, and campaign execution, while also contributing to operational excellence and continuous platform improvement.

What You’ll Do

Salesforce Marketing Cloud Development & Automation

  • Design, build, test, and deploy campaigns in Salesforce Marketing Cloud, leveraging Journey Builder, Automation Studio, and Contact Builder (Advertising Studio is an asset).

  • Develop responsive, accessible HTML emails and use AMPScript (and/or SSJS) to deliver dynamic, personalized content at scale.

  • Build and maintain automated workflows for segmentation, data refreshes, and campaign execution using Automation Studio.

  • Support end-to-end campaign delivery, from technical intake and build through QA, deployment, and post-launch validation.

  • Configure and support data integrations between SFMC and upstream/downstream systems (CRM, data warehouses, external vendors) to enable multi-channel journeys (email, direct mail, paid media, etc.).

Quality Assurance, Performance & Deliverability

  • Execute rigorous QA and testing protocols to ensure accuracy in data, segmentation, personalization logic, and rendering across devices and clients.

  • Troubleshoot and resolve issues related to deliverability, data synchronization, automation failures, and email code.

  • Monitor key performance and hygiene metrics including bounce rates, unsubscribe rates, and suppression logic, ensuring compliance with platform and regulatory standards.

Marketing Operations & Governance

  • Maintain technical documentation, build standards, and operating procedures aligned with enterprise governance and best practices.

  • Manage build schedules and dependencies to ensure campaigns are delivered on time and with high quality.

  • Act as a subject matter expert for journey execution, automation logic, and SFMC platform capabilities, identifying risks and recommending improvements.

  • Partner with project managers, marketers, data teams, and technical leads to support scalable, repeatable campaign operations.

Compliance, Privacy & Risk Management

  • Ensure all communications comply with brand, legal, privacy, and information security requirements.

  • Support adherence to relevant legislation and regulations, including CASL, CAN-SPAM, GDPR, and PIPEDA.

  • Stay current on governance, platform updates, and industry standards impacting digital communications in regulated environments.

Analytics & Optimization

  • Support post-campaign reporting and analysis, identifying optimization opportunities across journeys, content, and segmentation.

  • Partner with analytics teams to track engagement and performance trends and improve campaign effectiveness over time.

  • Share best practices and insights related to email development, automation, and personalization.

What You Bring

  • Bachelor’s degree in Computer Science, Marketing Technology, Information Systems, or equivalent professional experience.

  • 3–5+ years of hands-on experience developing and deploying campaigns in Salesforce Marketing Cloud.

  • Strong working knowledge of:

    • Journey Builder

    • Automation Studio

    • AMPScript

    • HTML/CSS for email

  • Experience working with SQL for segmentation, data queries, and reporting (strong asset).

  • Familiarity with data integration concepts, APIs, and CRM-connected marketing ecosystems.

  • Strong analytical and troubleshooting skills with the ability to diagnose technical issues quickly.

  • Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.

  • Experience working in a regulated industry (financial services, healthcare, insurance, etc.) is highly valued.

  • Prior mentorship or leadership experience is an asset.

Why This Role

  • Work on a mature, enterprise SFMC implementation with complex journeys and data models.

  • Operate in a high-impact role supporting customer-centric communications at scale.

  • Collaborate closely with marketing, technology, analytics, compliance, and security teams.

  • Opportunity to influence standards, automation strategy, and platform evolution.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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