Open Roles

Senior Digital Marketing Manager
Scarborough, Ontario, Canada

  • Location: Scarborough, Ontario
  • Type: Permanent
  • Job #17965

Job Title: Senior Digital Marketing Manager

Location: Remote – Toronto, ON

Position Overview:
We are seeking a Senior Digital Marketing Manager to own and execute bottom-funnel acquisition campaigns across multiple projects and portfolios for our tech & digital services client. This role requires a data-driven, analytical thinker who thrives on optimizing campaign performance, working closely with external and internal teams, and presenting key insights to senior leadership. If you are an expert in digital marketing performance with a keen focus on acquisition and conversions, this role is for you.

Key Responsibilities:

  • Drive bottom-funnel digital campaigns that maximize conversions and customer acquisition.

  • Continuously monitor, analyze, and optimize campaigns based on key performance metrics.

  • Dig deep into campaign analytics to extract insights and refine marketing strategies.

  • Serve as the primary point of contact for our client’s media agency partner, ensuring alignment on objectives and execution.

  • Present campaign performance reports and strategic recommendations to senior leadership.

  • Develop and execute testing strategies to improve ad effectiveness and conversion rates.

  • Oversee paid media budgets, ensuring efficient spend and maximum return on investment.
  • Work cross-functionally with internal teams, including product marketing, data analytics, and sales, to align acquisition efforts with broader business goals.

??????????????Qualifications & Experience:

  • 5+ years of experience in digital marketing, with a strong focus on performance marketing and customer acquisition.

  • Expertise in bottom-funnel strategies, including paid search (SEM), paid social, display, and programmatic advertising.

  • Strong analytical mindset with proficiency in campaign tracking tools, Google Analytics, Adobe Analytics, SA360, and data visualization platforms.

  • Proven ability to communicate complex data insights into actionable recommendations for executive stakeholders.

  • Experience managing media agencies, ensuring strategy execution and performance alignment.

  • Advanced knowledge of A/B testing, attribution models, and conversion rate optimization (CRO).

  • Excellent project management and stakeholder engagement skills.
    Tech services or agency experience is a strong asset.

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If you are a data-obsessed, acquisition-focused digital marketer looking for an opportunity to drive meaningful impact, we’d like to hear from you!

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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