Open Roles

Senior Director, Brand Marketing
Fredericton, New Brunswick, Canada

  • Location: Fredericton, New Brunswick
  • Type: Permanent
  • Job #17886

Positive Overview:

We’re seeking a Senior Director of Brand Marketing to join out automotive client on a full-time, permanent basis. This is a fully remote role and you can be based anywhere in Canada, working EST hours. You will be responsible for developing and executing a cohesive brand strategy that strengthens our client’s market presence and deepens customer engagement. You’ll oversee storytelling efforts across video, social media, web, PR, and other digital and traditional channels, ensuring a consistent and impactful brand voice.

This role requires a balance of strategic thinking, creative leadership, and hands-on execution, working closely with internal teams, creative freelancers , and executive leadership to shape the brand’s narrative and drive measurable impact.

Key Responsibilities

Brand Strategy & Storytelling

  • Develop and implement a comprehensive brand strategy that enhances brand equity and awareness.
  • Lead brand storytelling efforts across video, social media, web, PR, and experiential channels.
  • Ensure a consistent brand voice, tone, and visual identity across all customer touchpoints.
  • Translate company values, mission, and business objectives into compelling brand narratives.
  • Oversee brand campaigns that resonate with target audiences and differentiate the company in the market.

Content & Communications Leadership

  • Lead the development of high-impact video content, social media campaigns, and digital storytelling.
  • Oversee the creation of thought leadership content, executive communications, and PR efforts.
  • Partner with creative team members and freelancers to ensure content aligns with brand positioning and marketing goals.
  • Collaborate with marketing, leadership and sales teams to align messaging across the customer journey.

Social Media & Digital Strategy

  • Oversee social media content strategy, ensuring engagement, community growth, and storytelling consistency.
  • Identify emerging digital and social trends, leveraging new platforms and formats to amplify brand messaging.
  • Work with analytics teams to measure content performance and optimize strategies based on insights.

Leadership & Cross-Functional Collaboration

  • Lead and mentor a team of brand, content, and communications professionals, with two direct reports. 
  • Manage relationships with content creators to extend brand reach.
  • Oversee budgets and timelines.

Skills & Qualifications

  • 10+ years of experience in brand strategy, communications, or marketing.
  • Proven expertise in storytelling across video, social media, and digital platforms. 
  • Strong background in brand development, content marketing, and strategic messaging.
  • Experience leading creative teams, agencies, and cross-functional initiatives.
  • Deep understanding of social media trends, audience engagement, and digital best practices.
  • Exceptional writing, communication, and leadership skills.
  • Experience in measuring brand impact and optimizing content strategies based on performance data.
  • Background in Journalism, PR, Comms, Brand Experience, or a related field required. 

 

We look forward to hearing from you!

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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