Open Roles

Senior Director, Growth Marketing
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #17758

Position Overview: 
We are seeking an experienced and passionate Senior Director of Growth Marketing to drive customer acquisition, engagement, and retention across all digital channels for our rapidly growing B2C client. This senior role will grow and lead a high-performing team to build data-driven campaigns and optimize performance marketing strategies that fuel sustainable growth. With a deep understanding of B2C marketing and a passion for scaling customer-centric programs, you will be responsible for developing, executing, and refining growth marketing initiatives across paid media, organic channels, and lifecycle marketing. This is a hybrid role (3 days/week in their downtown office). 

Key Responsibilities:

  • Develop and own the overarching growth marketing strategy to drive customer acquisition, conversion, and retention goals.
  • Identify and prioritize growth opportunities across digital channels, including paid media, email marketing, social media, and affiliate marketing.
  • Leverage A/B testing, customer data, and analytics to refine strategies and maximize ROI on campaigns.
  • Lead performance marketing efforts, including PPC, display, retargeting, paid social, and mobile campaigns, ensuring optimal CAC and LTV ratios.
  • Utilize advanced attribution models to optimize campaigns and efficiently allocate budgets across channels.
  • Continuously analyze campaign performance, uncover insights, and refine strategies to improve performance and scalability.
  • Develop targeted lifecycle marketing programs, including personalized email and SMS campaigns, to nurture leads, increase engagement, and boost retention.
  • Implement segmented and automated marketing workflows to maximize customer loyalty and LTV.
  • Collaborate with other teams to improve retention metrics through a seamless and engaging customer journey.
  • Lead and mentor a marketing team, fostering a culture of innovation, accountability, and results.
  • Partner with cross-functional teams, including Product, Creative, and Analytics, to align growth initiatives with broader company goals.
  • Define and monitor key growth metrics, reporting on performance and insights to executive leadership and other stakeholders.
  • Implement data-driven analysis to uncover actionable insights, optimize strategies, and make informed budget allocation decisions.
  • Leverage customer feedback, behaviour data, and competitive insights to refine targeting, messaging, and channel strategy.
  • Foster a test-and-learn culture, driving innovative growth strategies and rapid experimentation across all channels.
  • Stay on top of industry trends, new technologies, and emerging channels to drive forward-thinking marketing approaches.
  • Identify and implement new growth channels and tactics that will drive brand awareness, customer acquisition, and engagement.

Required Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
  • 8+ years of experience in growth marketing or digital marketing, with at least 3 years in a leadership role within a B2C environment.
  • Strong understanding of digital marketing platforms (e.g., Google Ads, Facebook Ads), CRM systems, analytics tools (e.g., Google Analytics), and marketing automation platforms.
  • Strong analytical skills, with a data-driven approach to marketing and proven success optimizing CAC, LTV, and ROAS.
  • Proven track record of building and leading high-performing marketing teams.
  • Excellent verbal and written communication skills, with the ability to present data-driven insights to stakeholders at all levels.
  • Willingness to dive into the tactical when necessary, and not just stay at the strategic level. 
  • Experience in a high-growth B2C company. 
  • Expertise in SEO, content marketing, and customer retention strategies.
  • Familiarity with agile marketing practices and methodologies.

We look forward to hearing from you!
 

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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