Senior Director, Marketing & Creative
Toronto, Ontario, Canada
We are seeking a Senior Director, Marketing & Creative who will be responsible for leading, developing, and executing a comprehensive brand marketing strategy that will strengthen our client’s brand identity, enhance their Canadian market presence, and drive business growth. The successful candidate will be a strategic thinker with a deep understanding of brand development, consumer behaviour, and market trends.
Brand Strategy: Develop and execute a comprehensive brand strategy that aligns with our client’s overall business objectives and long-term vision.
Brand Positioning: Define and refine our client’s brand positioning, ensuring it resonates with their target audiences and differentiates them in the marketplace.
Team Leadership: Lead, mentor, and manage a high-performing marketing and creative team, fostering a collaborative and innovative work environment.
Brand Identity: Oversee the development and maintenance of brand guidelines, ensuring consistency across all marketing materials and touchpoints.
Consumer Insights: Utilize market research and consumer insights to identify opportunities, threats, and trends in the market, adjusting brand strategies accordingly.
Campaign Development: Drive the creation of integrated marketing campaigns that tell the brand story effectively and engage target audiences across various platforms.
Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies and allocating resources efficiently.
Partnerships and Collaborations: Identify and negotiate partnerships and collaborations that enhance the brand’s visibility and credibility.
Performance Measurement: Establish key performance indicators (KPIs) to assess the impact of brand marketing efforts, and regularly report on the results to senior management.
Cross-Functional Collaboration: Collaborate with other departments and offices, to ensure a unified brand message and consistent brand representation.
Market Research: Stay up-to-date with industry trends, competitive landscape, and consumer preferences to proactively adapt the brand strategy.
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- Minimum of 8 years of progressive experience in brand marketing, with at least 4 years in a leadership role.
- Proven track record of successfully developing and executing brand marketing strategies that have driven business growth.
- Strong analytical and strategic thinking skills, with the ability to turn data into actionable insights.
- Excellent leadership and team management skills.
- Exceptional communication and presentation skills.
- Strong project management and budget management skills.
- Demonstrated ability to work collaboratively across departments and influence cross-functional teams.
If you are a dynamic, creative, and results-driven marketing professional with a passion for branding and a proven ability to lead high-performing teams, we encourage you to apply for the Senior Director, Marketing & Creative position. Join us in our client’s mission to redefine and elevate their brand in the market.