Open Roles

Senior Display Manager
Waterloo, Ontario, Canada

  • Location: Waterloo, Ontario
  • Type: CN US Temp
  • Job #18323

Senior Display Marketing Manager

We’re looking for a Senior Display Marketing Manager to lead digital media strategy and execution across programmatic, high-impact display, online video, CTV, and audio channels. You’ll shape full-funnel media strategies for our B2B SaaS client that drive awareness, engagement, and performance for a portfolio of consumer brands. This is a remote full-time contract and you must be a US or Canadian citizen. 

This role blends hands-on media expertise with strategic leadership, ideal for someone who thrives on optimizing campaigns, managing partners, and scaling display investments through data-driven decisions.

Key Responsibilities

  • Display Strategy & Planning:
    Develop and execute full-funnel display strategies across programmatic, CTV, OLV, native, and audio channels to deliver measurable business outcomes.

  • Programmatic Media Buying:
    Lead planning, activation, and optimization of programmatic campaigns across DV360 (or similar DSPs). Ensure efficient pacing, budget utilization, and performance against KPIs.

  • Partner & Vendor Management:
    Oversee relationships with premium media partners and publishers. Build RFPs, negotiate rates, review proposals, and ensure creative and campaign excellence.

  • Campaign Optimization & Performance:
    Leverage data insights to continuously refine targeting, creative performance, and bidding strategies. Collaborate with analytics teams to ensure accurate tracking, attribution, and reporting.

  • Cross-Channel Collaboration:
    Partner with brand, creative, and product marketing teams to align messaging and creative across the full media ecosystem. Ensure campaigns are integrated and contribute to broader marketing goals.

  • Budget Stewardship:
    Manage display budgets and investment forecasts. Maintain accountability for pacing, accruals, and ROI across all display channels.

  • Innovation & Testing:
    Stay ahead of industry trends, emerging platforms, and creative formats. Lead A/B tests and pilot new opportunities to advance display performance and audience engagement.

Qualifications

  • Experience: 5–7+ years of hands-on experience in programmatic and digital media, with a proven record of managing complex display campaigns and delivering performance results.

  • Platform Expertise: Proficient with DV360, Campaign Manager 360, and other DSPs or ad servers. Familiarity with premium publishers and CTV, OLV, and native media environments.

  • Strategic Vision: Strong understanding of the full media funnel and how display contributes to brand growth and performance outcomes.

  • Analytical Mindset: Skilled in using data and analytics tools to inform optimizations and media planning.

  • Leadership & Collaboration: Excellent communicator with experience managing agency or vendor relationships and collaborating cross-functionally with creative, brand, and analytics teams.

  • Negotiation Skills: Adept at negotiating with media partners and ensuring campaigns deliver value and efficiency.

If you’re a strategic thinker with deep expertise in display media and a passion for driving measurable impact, we’d love to hear from you.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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