Open Roles

Director, Marketing
Markham, Ontario, Canada

  • Location: Markham, Ontario
  • Type: Permanent
  • Job #17339

Position Overview:
We are seeking a highly motivated and experienced Director of Marketing to lead our EdTech client’s integrated programs as they continue to experience high growth each year. The successful candidate will be responsible for developing and executing comprehensive marketing and communication strategies to increase partnerships with schools across the world, as well as increase their presence through content, events, and PR initiatives. If you are a leader who has driven with a proven track record of driving growth through diverse content and marketing programs, we want to hear from you.

Responsibilities:

  • Develop and implement strategic marketing and communication plans to promote the organization’s EdTech platform, events, and initiatives.
  • Grow and lead a lean marking team to execute integrated marketing campaigns across various channels, including digital, social media, email, print, and events.
  • Manage the organization’s brand identity and messaging to maintain consistency and integrity across all communication channels and materials.
  • Conduct market research and analysis to identify target audiences, market trends, and competitive insights to inform marketing strategies and tactics.
  • Report to the CEO on outcomes of digital channels such as website traffic, conversions, and email marketing metrics, social media metrics, and paid media metrics, SEO metrics, and customer acquisition & retention metrics. 
  • Oversee the development of compelling content and creative assets, including website content, blog posts, social media posts, videos, and brochures, to engage and attract prospective students, parents, and partner schools. 
  • Leverage external resources to drive PR and media initiatives and content creation (video and written). 
  • Monitor and analyze key performance metrics and KPIs to measure the effectiveness of marketing initiatives and campaigns and make data-driven recommendations for optimization.
  • Represent the organization at conferences, industry events, and community outreach activities to build partnerships and enhance brand visibility.

Qualifications:

  • Bachelor’s degree in marketing, communications, business administration, or a related field. Master’s degree preferred.
  • 8+ years of progressive experience in marketing, communications, or account management, ideally with experience in the education sector, but the client is open to other areas including startups and agencies. 
  • Demonstrated success in developing and executing integrated marketing and communication strategies that drive growth. 
  • Strong leadership and management skills with experience leading and motivating teams to achieve goals and deliver high-quality results.
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
  • Proven ability to build and maintain relationships with internal and external stakeholders, including faculty, staff, students, alumni, media, and community partners.
  • Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Creative thinker with a strategic mindset and a passion for innovation and continuous improvement.
  • Proficiency in marketing analytics tools and platforms for tracking and reporting on campaign performance.
  • Knowledge of current trends and best practices in digital marketing, social media, content marketing, and branding.

We look forward to hearing from you! 

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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