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Senior Manager, Growth Marketing
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #18431

Senior Manager, Growth Marketing (Paid Media)

Location: North York (Hybrid – 3 days/week in office)
Salary: $145,000–$165,000 base

About the Role

Our tech client is looking for an acquisitions-focused Senior Growth Marketing Manager to lead performance marketing across key paid channels. This role is ideal for a hands-on, highly analytical marketer who knows how to scale acquisition efficiently, optimize campaigns in the weeds, and drive down CAC through smart testing and platform expertise.

You’ll own paid acquisition strategy and execution while partnering closely with internal teams and an external agency. Over time, this role is expected to evolve into people management.

What You’ll Do

  • Own and scale performance-driven acquisition across paid channels including Meta, Google, and Reddit

  • Act as the in-house expert on paid media—going beyond agency outputs to deeply understand platform mechanics, bidding strategies, creative performance, and audience optimization

  • Evaluate performance incrementally, build strong measurement frameworks, and continuously identify opportunities to improve efficiency and reduce CAC

  • Hold agency partners accountable by actively reviewing campaigns, challenging assumptions, and pushing for optimization and testing rigour

  • Balance high-level strategy with hands-on execution, including campaign reviews, experimentation, and optimization

  • Collaborate closely with Product, Product Marketing, Creative, and Growth to align acquisition efforts with broader business goals

  • Leverage in-house creative capabilities to test, iterate, and scale high-performing creative concepts

  • Support the evolution of the growth function, with a clear path toward people leadership as the team grows

What We’re Looking For

  • 7+ years of experience in growth or performance marketing, ideally within fintech, tech, or a regulated industry

  • Strong preference for agency experience, with a proven ability to get deep into campaign execution and optimization

  • Expert-level knowledge of paid acquisition platforms, especially Meta and Google (Reddit experience is a strong plus)

  • Proven success in lowering CAC through optimization, testing, and measurement discipline

  • Highly analytical mindset with strong comfort using data to drive decisions

  • Ability to operate independently, challenge partners, and bring informed opinions to the table

  • Comfortable working in a fast-paced, evolving environment with both strategic and executional responsibilities

Why This Role

  • Significant runway for growth and impact, supported by an established paid agency, strong in-house creative, and tight cross-functional collaboration

  • Opportunity to build and shape acquisition strategy at a senior level

  • Clear path toward people management as the function continues to scale

If this role sounds like a strong match for your experience and interests, we’d love to connect and share more about the team, product, and growth roadmap.

 

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Artificial Intelligence (AI) Use

At Creative Niche Inc. all hiring decisions are made by qualified recruitment professionals. Automated tools or AI-assisted systems are used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.
 

Equal Opportunity & Experience

Canadian experience is not required for consideration. Equivalent international experience is valued equally.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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