Open Roles

Senior Manager, Marketing Automation
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Temporary - Employee
  • Job #18353

Senior Manager, Marketing Automation

We’re seeking a Senior Manager, Marketing Automation to lead a team of developers responsible for designing, optimizing, and deploying sophisticated data-driven customer journeys across a well-established marketing technology ecosystem for our financial client. This role blends deep technical leadership with strategic oversight, guiding a high-performing team in advanced automation, personalization, and cross-channel communication strategies.

This position reports directly to a senior leader and partners closely with enterprise digital, governance, and marketing technology teams. The successful candidate will serve as the primary technical authority for marketing automation, offering hands-on expertise while shaping best-practice frameworks, standards, and long-term capability growth.

The environment is collaborative, tight-knit, and long-tenured. The incoming leader must be approachable, trusted, and able to integrate seamlessly into a professional yet relaxed culture.

Onsite expectations, downtown Toronto: 3 days per week

Key Responsibilities

Leadership & Operational Excellence

  • Lead and support a team of five developers, providing technical direction and coaching.

  • Establish and maintain standards, processes, and quality controls aligned with enterprise digital best practices.

  • Manage production schedules to ensure accurate and timely deployment.

  • Communicate progress, risks, and outcomes effectively to stakeholders.

  • Support a mature MarTech environment with no current modernization requirements.

Marketing Automation & Technical Delivery

  • Offer hands-on support in HTML, AMPScript, SQL, and related development tasks as needed.

  • Oversee the build, QA, and deployment of omnichannel journeys using Salesforce Marketing Cloud.

  • Guide development of dynamic content, segmentation, triggered messaging, and multi-step automations.

  • Collaborate closely with developers and Scrum Master on campaign execution and release management.

  • Ensure optimal use of established platform capabilities to enhance lifecycle programs.

Compliance, Governance & Risk Management

  • Serve as SME on digital communication best practices and email compliance regulations.

  • Monitor deliverability metrics, unsubscribe rates, bounce rates, and complaint activity.

  • Maintain and refine compliance processes related to privacy, consent, and anti-spam regulation.

  • Identify issues within journeys, data flows, or deployments and resolve or escalate promptly.

Data, Insights & Reporting

  • Deliver post-deployment analytics and performance insights.

  • Track automation health and operational KPIs, recommending improvements based on trends.

  • Support CRM programs and database marketing workflows with strong data literacy.

  • Automate or troubleshoot data flows into Marketing Cloud where necessary.

Qualifications

  • Bachelor’s degree in computer science or equivalent.

  • 5–10 years of HTML and Salesforce Marketing Cloud experience (Journey Builder, Automation Studio, Contact Builder, Advertising Studio).

  • Demonstrated leadership experience (technical or people management).

  • Strong understanding of email development best practices.

  • Excellent communication skills with the ability to articulate technical concepts clearly.

  • Advanced problem-solving and troubleshooting abilities.

  • Hands-on experience with AMPScript or similar scripting languages and SQL.

  • Expertise in segmentation, dynamic content, triggered messaging, and data-driven automation.

If you are a highly technical marketing automation leader who thrives in collaborative environments and is passionate about driving precision, personalization, and operational excellence, we encourage you to apply.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

Hestia | Developed by ThemeIsle