Open Roles

Senior Product Marketing Manager
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #18506

Senior Product Marketing Manager, B2B

Location: Hybrid – 3 days onsite, Toronto
Compensation: Up to $170,000 base with a competitive bonus

About the Company

Our client is a leading Canadian fintech with a growing banking division, and they are seeking a Senior Product Marketing Manager to lead B2B product strategy and growth initiatives within their broker channel.

This is an urgent, high-visibility backfill role with significant exposure to senior leadership.

The Opportunity

As Senior Product Marketing Manager, you will own the positioning, messaging, go-to-market strategy, and lifecycle marketing for our client’s B2B products. 

This role sits at the intersection of Product, Sales, and Marketing — translating product capabilities into compelling value propositions that drive broker adoption, engagement, and long-term growth.

 

Key Responsibilities

Product Positioning & Messaging

  • Own end-to-end positioning and messaging for B2B products

  • Define value propositions and differentiation in a competitive broker market

  • Ensure consistent, compelling product narratives across all channels

Go-to-Market & Growth Strategy

  • Lead GTM planning for new product launches and enhancements

  • Develop full-funnel lifecycle marketing strategies tailored to long  sales cycles

  • Drive acquisition, engagement, and retention initiatives

Channel Marketing

  • Own communication strategy for broker engagement and loyalty programs

  • Build awareness, engagement campaigns, milestone recognition, and tier strategies

  • Support messaging and activation at conferences, tradeshows, and broker events

Partnerships & Sales Enablement

  • Partner with Business Development to align product marketing with sales insights and needs

  • Develop sales enablement materials that strengthen sales conversations

Measurement & Performance Optimization

  • Build measurement frameworks suited to long, complex buying cycles

  • Enhance attribution and performance tracking across lifecycle campaigns

  • Bring analytical rigour to inform strategy and optimize ROI

What You Bring

  • 8+ years of product marketing experience, ideally within fintech, banking, or mortgage environments

  • Strong mortgage expertise preferred but not required

  • Proven experience owning GTM strategy and product positioning in B2B markets

  • Experience marketing in long sales-cycle environments

  • Strong analytical mindset with experience measuring campaign and lifecycle impact

  • Experience working with sales teams is a strong asset

  • Executive presence and ability to influence cross-functional stakeholders

Why This Role?

  • Strategic ownership of a high-impact B2B portfolio

  • Direct exposure to senior leadership

  • Opportunity to shape product marketing strategy within a growing fintech banking division

  • Competitive compensation and strong bonus structure

  • Hybrid work environment across GTA locations

If you’re a strategic B2B product marketer with a passion for building impactful growth strategies, we’d love to connect.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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