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Senior Product Marketing Specialist
Toronto, Ontario, Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #18465

Job Title: Product Marketing Specialist

Salary: $75-$85k
Location: Hybrid – 3 days onsite per week, Toronto
Employment Type: Full-time

About the Role

Our fintech client is preparing to launch a new suite of financial products across both consumer (B2C) and business (B2B) audiences. As they enter a critical launch phase, we’re looking for a Senior Product Marketing Specialist to help translate established strategy into high-impact execution.

This role is highly hands-on and execution-focused, sitting at the intersection of product marketing, lifecycle marketing, and marketing operations. You’ll play a key role in bringing new products to market, supporting launch communications, and driving engagement with existing customers through email, web, and SMS channels.

If you’re someone who understands strategy but thrives on rolling up your sleeves, navigating change, and delivering tangible marketing assets in fast-moving environments, this role is for you.

What You’ll Be Working On

  • Supporting the launch of multiple new financial products, including consumer-facing and business-focused offerings

  • Executing go-to-market plans across email, SMS, and web

  • Operationalizing product positioning, value propositions, and messaging into customer-facing assets

  • Supporting lifecycle marketing initiatives, including onboarding, cross-sell, retention, and education journeys

  • Coordinating launch communications and supporting events tied to product releases

  • Working closely with product managers, customer experience teams, creative partners, and events stakeholders

  • Helping manage marketing operations during high-volume launch periods, which are the busiest times for the team

Key Responsibilities

  • Execute product marketing initiatives tied to new product launches and ongoing lifecycle marketing

  • Build and deploy email and SMS campaigns using a marketing automation platform

  • Support landing page and website updates through a CMS

  • Collaborate with creative and UX teams to ensure messaging is clearly translated into design and content

  • Assist in onboarding and working within new marketing platforms and tools

  • Monitor performance metrics and apply insights to optimize future campaigns

  • Help maintain alignment across stakeholders during fast-paced launch cycles

Tools & Platforms You’ll Use

  • Marketing automation platform (e.g., Braze or similar)

  • CMS 

  • Analytics and reporting tools

  • AI and automation tools to support copywriting and efficiency

What We’re Looking For

  • 3+ years of experience in product marketing, lifecycle marketing, marketing operations, or a related field

  • Strong execution skills with the ability to manage multiple workstreams simultaneously

  • Comfort working across email, SMS, and web channels

  • A solid understanding of lifecycle marketing concepts and customer journeys

  • Strong communication and collaboration skills

  • Ability to adapt to evolving priorities, positioning, and leadership direction

  • A proactive, problem-solving mindset with a positive attitude

Nice to Have

  • Experience in fintech, tech, or startup environments

  • Familiarity with product launches in regulated or fast-paced industries

  • Exposure to lifecycle marketing tools and platforms

  • Experience supporting events or launch communications

Work Environment

  • Hybrid role with 3 days onsite per week

  • Collaborative, cross-functional team environment

  • Fast-paced launch cycles with high visibility and impact

  • Opportunity to grow within a scaling fintech organization

If you’re execution-driven, adaptable, and excited to help bring new financial products to market, we’d love to hear from you.

Contact Us.

At Creative Niche, we’re committed to building diverse, equitable, and inclusive workplaces, both within our own team and for the clients we serve. We welcome applications from candidates of all backgrounds, identities, and abilities. If you require accommodation at any stage of the recruitment process, please let us know and we’ll work with you to meet your needs.
Open Roles

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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