Social Media and Influencer Specialist
Toronto, Ontario, Canada
We are looking for a Social Media & Influencer Specialist to join one of Canada’s hottest luxury jewelry companies! You will play a pivotal role in helping to shape the brands digital presence; building brand awareness and connecting with their online community. The Social Media & Influencer Specialist should have a natural creative eye and a passion for storytelling, being able to not only create content but work with influencers to produce content that aligns with the luxury brand.
Responsibilities:
- Social Media and Community Management
- Have full ownership of content calendars for organic social; TikTok, Instagram and LinkedIn
- Post regularly to all social channels and manage the brand’s online presence
- Create and deliver detailed briefs to designers and copywriters as needed
- Track and analyze performance metrics; using reports and findings to help drive decisions and strategy
- Influencer Management
- Help to identify new influencers, negotiating contracts and agreements, ensuring they are a right fit for the brand
- Maintain existing relationships with influencers, overseeing the gifting budget and monthly influencer revenue targets
- Tracking and reporting on all influencer campaigns
- Oversee influencer-generated content to ensure brand consistency and maintain quality
- Public Relations
- ???????Build and maintain strong relationships with both Canadian and US media outlets, journalists, celebrity stylists and key industry contacts
- Source new opportunities for brand collaborations
- Act as the liaison between external PR representatives and the brand
Qualifications:
- 3+ years of experience in a social media and content role
- Ability to be both strategic and executional in your day to day responsibilities
- Proven experience working with influencers and leading relationships
- Strong analytical skills; ability to use social data to impact strategy, drive decisions, and perform key tests
- In-depth knowledge of the social media landscape; being able to understand the brands target audience and how to reach them
This role requires 2 days onsite in downtown Toronto, Ontario. Apply now for consideration!