Social Media Specialist
Toronto, Ontario, Canada
Job Title: Social Media Specialist (Contract)
Location: Downtown Toronto (Hybrid – 2–3 days onsite/week)
Rate: $30–$35/hr
Duration: Contract
Overview
We’re seeking a mid-level Social Media Specialist to join our financial client managing national social channels across Facebook, LinkedIn, YouTube, Instagram, and more.
This is an ideal opportunity for someone who is slightly beyond the Coordinator/Analyst level but not a long-tenured Manager. We’re looking for a strong, hands-on social professional who can contribute strategically while remaining execution-focused.
Role Mandate
This team manages all organic and paid social media activity. The role includes content creation and publishing, campaign management, performance reporting, and stakeholder guidance.
You will also help internal partners position announcements and products effectively across social channels while maintaining brand integrity and compliance.
Key Responsibilities
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Develop and execute results-driven organic and paid social strategies
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Manage paid campaigns end-to-end (strategy ? execution ? reporting)
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Publish content using social media management tools
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Provide subject-matter expertise on social-first creative best practices
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Collaborate with internal teams and agency partners on integrated campaigns
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Manage logistics for live social events and real-time content creation
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Analyze performance metrics and provide optimization recommendations
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Contribute to scorecards and reporting discussions
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Maintain brand standards and voice consistency
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Develop educational materials for stakeholders
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Ensure documentation is properly stored in knowledge repositories (OneDrive, SharePoint)
Must-Have Qualifications
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Post-secondary degree
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3+ years of experience in social media management
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Strong understanding of online marketing and social platforms
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Experience with tools such as Sprinklr, Hootsuite, or Sprout Social
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Experience with META Business Manager and LinkedIn Campaign Manager
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Excellent writing, editing, and communication skills
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Strong project management and multitasking ability
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Detail-oriented with a positive, collaborative mindset
- Fluency in English
This is a great opportunity for a motivated, mid-level social media professional looking to contribute to high-visibility national campaigns in a structured and collaborative environment.