Open Roles

Sr. Manager, Marketing
Markham, Ontario, Canada

  • Location: Markham, Ontario
  • Type: Permanent
  • Job #17390

Position Overview:
We are seeking a results-oriented Senior Marketing Manager with a strong focus on driving sales growth through integrated traditional and digital marketing strategies. As a key leader in our edtech client’s marketing team, you will be responsible for developing and executing innovative campaigns that drive customer acquisition, engagement, and revenue generation. This role requires a strategic thinker with a proven track record of leveraging both traditional and digital channels to achieve business objectives and drive measurable results. This is a full-time position and a hybrid workplace, with 2 days/week onsite in their Markham office. 

Responsibilities:

  • Develop and implement comprehensive marketing strategies that align with sales objectives and drive revenue growth across traditional and digital channels.
  • Collaborate with sales teams to understand market needs, target audience preferences, and sales pipeline priorities to inform marketing strategies and campaigns.
  • Lead the planning and execution of integrated marketing campaigns across multiple channels, including digital, social media, email marketing, events, and content marketing.
  • Utilize data-driven insights to optimize campaign performance, customer targeting, and budget allocation for maximum ROI.
  • Manage junior staff and freelancers, providing guidance, feedback, and support to drive excellence in campaign execution and performance.
  • Build and nurture strategic partnerships with external agencies, partners, and vendors to enhance our client’s reach and effectiveness globally.
  • Monitor industry trends, competitive landscape, and consumer behaviour to identify opportunities for innovation and growth.
  • Collaborate with internal and external teams to develop compelling value propositions, messaging, and collateral that resonate with target audiences.
  • Analyze campaign metrics and KPIs to measure performance, track ROI, and report on key insights to stakeholders.
  • Drive continuous improvement in marketing processes, tools, and methodologies to enhance efficiency and effectiveness.

Qualifications:

  • Bachelor’s degree in marketing, business, or a related field; Master’s degree preferred.
  • 5+ years of experience in marketing roles with a strong emphasis on driving sales growth and revenue generation.
  • Proven track record of developing and executing successful marketing campaigns that deliver measurable business results.
  • Deep understanding of traditional and digital marketing channels, including advertising, SEO/SEM, social media, email marketing, and content marketing.
  • Strong analytical skills with the ability to leverage data and insights to inform marketing strategies and optimize campaign performance.
  • Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and stakeholders.
  • Strategic thinker with a customer-centric mindset and a passion for driving innovation and growth.
  • Experience in B2B or B2C marketing, preferably in a high-growth industry or technology sector.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Creative mindset with a keen eye for design and storytelling that resonates with target audiences.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs.
  • Openness to travel internally a few times per year. 

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
Looking For Work?

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

Hestia | Developed by ThemeIsle