Open Roles

Strategic ABM Marketing Lead
Waterloo, Ontario, Canada

  • Location: Waterloo, Ontario
  • Type: Temporary - Employee
  • Job #18066

Title: Strategic ABM Marketing Lead
Location: Remote (Canada-based candidates only)
Contract Duration: July 1, 6+ months, full-time hours, with high potential to be an ongoing contract.
Industry: B2B Tech SaaS

About the Opportunity

We’re hiring a Strategic ABM Marketing Lead on behalf of a leading global B2B SaaS organization. This is an exciting opportunity to work alongside a highly respected senior marketing leader to help architect and operationalize a new department for Account-Based Marketing (ABM). You’ll be a key strategic partner—helping build scalable ABM programs from the ground up that span global business units.

This role is ideal for a senior-level marketer with a broad, multi-disciplinary marketing background across ABM, campaign strategy, field marketing, demand generation, and digital programs. You’ll be hands-on in both shaping strategy and driving execution within a lean, collaborative team.

Key Responsibilities

  • Act as the strategic right hand to the Global Director, contributing to the development of a global ABM department. 

  • Leverage internal data and insight tools to identify key accounts, trends, and early use cases.

  • Define and prioritize high-impact account strategies in collaboration with sales, creative, field, and campaign teams.

  • Interpret data and performance metrics to guide strategic decisions, measure outcomes, and refine initiatives.

  • Educate and influence internal stakeholders—including sales and senior leaders—on ABM strategy and best practices.

  • Collaborate with global team members in North America and Europe to coordinate campaign execution and data analysis.

  • Drive orchestrated, multi-channel campaigns (field marketing, content, digital, events, etc.) from ideation through execution.

  • Identify content and campaign gaps, propose solutions, and work cross-functionally to ensure aligned execution.

  • Use AI and marketing tools wherever possible to streamline processes and improve scale over time.

  • Serve as a liaison between marketing operations, sales, and leadership to ensure alignment and measurable impact.

Ideal Candidate Profile

  • 7+ years of B2B marketing experience, ideally in large tech companies. 

  • Proven experience in ABM strategy, campaign orchestration, and data-informed marketing.

  • Multi-disciplinary marketing background: you’ve held roles across ABM, field, campaign, growth, and demand gen.

  • Strong strategic thinking combined with hands-on execution capabilities—you can both build and do.

  • Data-driven mindset: able to synthesize and interpret insights to inform strategic decision-making.

  • Excellent communication and stakeholder management skills; proven ability to gain buy-in across senior stakeholders.

  • Comfortable in lean, agile environments where experimentation and iteration are key.

  • Knowledge of the financial services sector is a bonus, but not required.

Why This Role?

  • Build a world-class ABM function from the ground up within a global enterprise.

  • Work directly with a senior leader on high-impact strategic initiatives.

  • Be part of a forward-thinking, collaborative, and data-driven marketing team.

  • Flexible remote work, competitive pay, and the ability to shape the future of ABM at scale.

Apply now to join a dynamic team and help drive measurable growth through strategic ABM excellence.

Contact Us.

Whether you have an immediate need today or are preparing for a strategic hire down the road and want to determine if there is a fit, get in touch with us, and we’ll have the right member of our team follow up with you shortly.
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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

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Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

Read more

Creative Niche was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Read Less

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